Bold Brand - Effect Change and Make a Difference With Bold Brand Declarations
When my youngest daughter was about two, she went through a strange fashion phase and nobody has forgotten her Fashion Statements. She branded herself permanently with that unique take on style. With blonde curls swinging she pulled on her favorite hot pink and lime green sundress and knee high hot pink snow boots. No matter how many times I reminded her that she had hot pink sandals too, she would have nothing to do with them, because she preferred the snow boots.
So, off we went with Tatia (Ta-sha) in her hot pink snow boots, and her favorite hot pink and lime green sundress. She's seventeen now, and people still ask, "Is this our sweet little fashion statement?" (Of course, I've stayed living in the same town, just for the purpose of driving her insane with embarrassment, but… who knew, they'd remember!)
Bold Strokes Brand a Business Effectively Are you bold enough to swipe a color of brilliance across your business profile and let it SMACK with effective Brand Marketing? Sometimes the most simple strokes of genius make the most difference, because definition is a matter of fine tuning your declaration of identity. Recognition requires confidence.
Different, Unique, Outside the Normal Dare to be different. Step outside the expected norm for your company and express yourself in a Bold New Way, Uniquely YOU. In a world of pink sandals, Tatia was noticed because she wore snow boots. Not just spicy pink snow boots, but fuzzy pink lined hot pink moon-walker style snow boots. Risk some unique style and be different.
Stand OUT in the Crowd The stickler of style says you should blend and be un-officially similar to others. But it isn't the wallflower that blends in that gets noticed. It's the brassy red (or hot pink) one that draws the eye and stands out in a crowd of boring plane flowers, capturing your attention for the entire night.
Are you wishing you could stand out in the crowd and be noticed?
Related Tags: market, business, brand, unique, jan verhoeff, impression, brand recognition, fashion statement, tatia
Compelling changes are an effective opportunity for drastic change, Zap some difference into your business and present it in the form of an Ebook. Learn the secret FREE at http://ebookinfo.cn
© 2007 - Jan Verhoeff
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