Six Significant Benefits I'm Getting From Article Marketing


by Dr. Gary S. Goodman - Date: 2006-12-05 - Word Count: 337 Share This!

I've been corresponding with a writer with extensive experience, especially in Ezine publishing, and I want to share with you some of the thoughts I discussed with him regarding article marketing.

I told him, here's how I look at the Ezines submission game, now:

(1) I have, finally, achieved significant paying business from my submissions, more specifically, from the the search engine visibility they have garnered. So, I'm encouraged.

(2) If I look at the hundreds of thousands of copies my best-selling books sold, and the millions of readers they attracted, perhaps I made 200-300 sales as a direct result of readership. And, of those readers, possibly a handful turned into lucrative consulting contracts, which was a prime objective. Still, my books earned a lot of dough for me, directly and indirectly. The stats are terrible, but the bucks are great, if the books get hot, stay in print, get good distribution, and especially IF YOU ARE PATIENT!

(3) The 1000 articles campaign was an experiment for me. I suppose I could stop, and like an annuity, there would be hundreds of thousands of readers for at least a few years with no more ongoing effort, though my Google rankings would decline. In short, more busines is yet to come from the time and energy I sunk into this process during the past 12 months. How much? Who knows? But it doesn't take that many buyers to significantly help me out.

(4) I'm polishing my writing skills, no question about it.

(5) I am creating meaningful differentiation between myself and competitors. In writing and publishing, I occupy the high ground.

(6) There are at least 3-5 good books, and also audios and videos in that pile of stuff, waiting to be assembled.

So, I feel I can declare victory and withdraw, or continue submitting at whatever pace and still benefit.

The real key, and let me highlight this, is to get the RIGHT READERS seeing my stuff, people who want to buy and can afford what I'm selling.

Ah, this is what I want to figure out!


Related Tags: crm, sales, negotiation, ucla, customer service, speaker, usc, convention speaker, tele-sales, telemarketing

Best-selling author of 12 books and more than 1,000 articles, Dr. Gary S. Goodman is considered "The Gold Standard" in sales development, customer service, and telephone effectiveness. Top-rated as a speaker, seminar leader, and consultant, his clients extend across the globe and the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: gary@customersatisfaction.com. Your Article Search Directory : Find in Articles

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