Autoresponder - Useful Tool or Just Another Gimmick?

by Glenn Jones - Date: 2007-01-26 - Word Count: 488 Share This!

Copyright © Glenn Jones

If you are anything like me, trying to make your Internet business take

off with a very limited budget, then you will undoubtedly hear of the

Autoresponder. Before you spend those limited resources, there are a

few things you need to understand in order to make an informed


Let's begin by getting on the same page. An Autoresponder, for the

purposes of this article, is defined as a computer program used to give

a pre-written response to an e-mail message. If you have ever tried to

respond to several e-mails in a timely fashion you know how time

consuming and frustrating that can be. You don't want to loose a
potential new customer, but you have a hundred other things screaming

for your attention too!

Enter the Autoresponder. Most Autoresponders today have the capability

of responding to every e-mail you receive with a personalized message

in a matter of seconds. Think of the timesavings. This is just one of

the benefits you will discover. The sky is the limit when you begin to

review the options
available to the savvy businessman or woman. Here is an abbreviated

list of the features available:

· Unlimited follow-up messages to perspective custom
· The ability to track all messages - great to see what is

· Easy access to database to update or change your outgoing

· Spam filters - a must in today's marketplace
· Management of bounce-back messages
· Compile and send you activity reports
· Compose and send e-mails to everyone on a list from any

· Use templates provided or create your own format
· Track the click-through links on your web site

And the list of options goes on and on. How were we ever able to live

without this? The possibilities are limited only by your imagination.

If like me, you have decided that an Autoresponder is a must have

addition to your marketing toolbox, then there is just one more thing

to decide: what is the best way to acquire your Autosender?

If you have the funds available, the time, and the technical know-how,

then you can purchase the programming and customize it to fit your own

business needs. When your business has grown large enough this will

probably is a viable option.

An alternative is to use the services of an ASP (Application Service

Provider). For a nominal monthly fee, you gain access to all the

Autoresponder features.
The programming is kept on the host's computer system. They maintain

the infrastructure and update the programming. You gain access to the

system through your computer via a web-based control panel. If you are

just starting out with your e-business this may be your best option.

The Autoresponder isn't the answer for all businesses or for all the

challenges you will face, however, I am convinced that if used

properly, the Autoresponder can help you grow your business faster and

in a more systematic way. There are
just too many benefits to ignore the Autoresponder or write it of as

just another gimmick..

Related Tags: computer, spam, programming, email, messages, autoresponder, filter, toolbox, click, through, track, compose

Your Article Search Directory : Find in Articles

© The article above is copyrighted by it's author. You're allowed to distribute this work according to the Creative Commons Attribution-NoDerivs license.

Recent articles in this category:

Most viewed articles in this category: