What is the best way to advertise online?


by Rajeev Guglani - Date: 2007-10-30 - Word Count: 510 Share This!

The most effective way to advertise online on the internet is to first setup a website and publish its domain name in major search directories like google.com, yahoo.com and msn.com. More than 80% of users rely on these search directories to provide them with goods and services. These search engines and directories can also be termed as very large internet yellow pages.

Your website should include the generic keywords. If it does not contain the reliable and generic keywords then any one using such generic queries will not be able to discover or locate your website. Your domain name will be invisible and undiscoverable.

You should consider those simple algorithms which are duly observed and committed in designing of a website that are placed with various critical Meta tags. The Meta tags should contain the keywords that can surely promise to achieve high search engine presence and increase internet traffic to your website. The Meta tags strategies should be able to work well with the published WebPages at Google and yahoo.

When you design an extensive flash based website make sure to fill all the property entries like title, description and keywords. Failing to do so leaves no option for hard html or alt resource which is very necessary to be readily indexed by search engine robots. Consider the internet audience and their incoming setup. Flash pages takes too time to load up and analog users will not be able to load up and discontinue entering the site.

On the other hand non flash based websites relies on the hard text and is very easier to get indexed by search robots. Limit the use of stylized text saved as .gif, since as a graphic they are not indexed by search robots. Avoid use of frames as the search robots are not able to properly classify the textual material.

The ranking or search order takes place with Google and yahoo and begins with the title Meta tag. The title tag should not consist of more than 65 characters separated by commas. The title should describe in generic term the goods and services followed by location from which resource is located. The domain name which do not resemble with your title is not appropriate unless domains a reputed brand name.

Description should be between 25-30 words which best describes the products and services. Keywords can be limited to 15-16 that can be plural and compound in nature. Avoid multiple entries defined as repeating of keywords These when discovered can be reported to Google spamreport.com and result in elimination of your website from search directories.

Remember that high web presence can be achieved by proper web design and placement of relevant Meta tags according to Google publication guidelines. Thus the best way is to have different kind of advertisement sources to test out and see which one gets you the best response.

Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Search Engine marketing. He is working for NDDW. For Internet Marketing Services, Internet Marketing Tips and Online Internet Marketing visit www.nddw.com

Related Tags: internet marketing tips, internet marketing services, online internet marketing

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