Learn,explore and Make Profit Online
If you believe in becoming an internet millionaire overnight,Stop day dreaming and realize that there is nothing as simple as free lunch. Internet may have provided us common lots of opportunities to make unbelievable money sitting at home, but just like the real world it takes effort, hard work to make any internet business work and grow.
I have like you spent a lot of time and money on the net trying to find that one system which makes money. I am sorry but I cannot talk like other successful entreprenuers who work on our psycology to get us to buy their products and then, well all of us know it too well try and become their affiliate and sell to someone else but we don't get the same results.
How to track your business flow!
To be a successful entreprenuer a quality user friendly site with quality contents and better knowledge of all online marketing channels is must,but unless proper business tracking or analysis occurs you can't reach the heights as a successful enterprenuer.You should know your visitors, their psycologies and there behaviour to your site.Only then you can make proper business plannings to really make your business going on..on and on.
Google Analytics,Free and Easy Business Tracker
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site.Google analytics shows you which keywords perform and which ones should cut out. Google Analytics tracks all of your non-AdWords or Adwords initiatives as well, and thus helps alot to improve your site to convert more visitors.
Why Use Google Analytics?
1. Easy tracking your business performance
2. Tracking visitors with their locations and the source they use to reach you,means through which search engine traffic is coming.
3. Major Keywords driving better traffic to your site and thus can better optimize site for those keywords to get better traffic.
4. Track user behaviour like:
- search terms entered
- pages viewed per visit,and thus improve your landing page quality to get them trapped to your site.
- Depth of the visit and length of the visit,means how deep they are going to your site and the amount of time they are spending there.It reflects how much interest they are taking with your site.
5. Can easily track the performance of bidded keyowords in PPC campaigns,means how much clicks are coming,but getting better CTR(click through rate) is waste unless they are not converting.Might be possible keywords are targetting unqualified visitors or might be possile visitors are making comparisions again and again to get better choice online.
thus you can track overall keywords performace for both PPC or non PPC campaigns.
6.Visitor Loyalty
How many of your visitors are returning for the 2nd, 3rd, 10th, or 200th time? You can see this information in the Visitor Loyalty report.
7.Visitor Recency
How frequently do your visitors come back -- daily, weekly, every 12 days? The Visitor Recency report shows how long it's been since your visitors' previous visits.
8.Top Content
Are visitors looking at the content that you'd expect them to look at for this particular campaign? This is a good place to review traffic for all of the pages on your site.
9. You can easily create your key metrics around your objectives to gauge out your business performace or can easily set few goals and check out whether you are achieving your goals or not.If the objective of the site is product sales, counting page views is not very meaningful; your page views could go up or down and sales remain flat.
Key metrics are usually a ratio of something measuring an "action" to visits or visitors. What percent of visits signed up for the newsletter? What percent of visits lasted for more than 20 minutes? What percent of visits viewed more than 10 pages? so when you create your metrics, you understand exactly what you're looking at and can draw accurate conclusions.
How do you use your metrics?
First you measure and track to see where you are. Then you try to manage the metric by making changes to the site - when you make changes, did the metric get better or worse? Then using what you learn, you try to maximize the metric by making further changes. It's a cycle of continuous improvement, of ongoing testing. Every time you learn something new about your visitors, think to yourself: what could I change to take advantage of this new knowledge?
Make a change, track the result. Did sales per visit go up or down? During this managing process, we learned what kinds of changes made the biggest difference in sales per visit, and began building a picture of what visitors wanted and what caused them to buy.
Get an analytics account and simpy add analytics code before track and start your business analysis or tracking today, Best Of Luck!!
I am here just to share few marketing ideas with you,so feel free to contact or flow your ideas with me... Thanks Alot!!
Related Tags: adwords, ctr, google analytics, ppc campaigns
michael author of online marketing and USA shopping malls
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