Bestowing Favor To Pay An Affiliate To Promote Your Product


by Charlie B. - Date: 2010-10-11 - Word Count: 543 Share This!

Should you pay an affiliate to promote your product? On one's own initiative, only a number of people and as much can visit your website. The resources one has for pay-per-click marketing is only limited, more so with the articles you write and the backlinks you create before you realize how much time has passed by. If you have a legion of affiliates to promote your products or services, it is apparent that you will be able to close more deals.

What, then, should be the appropriate and best move on whether or not to pay an affiliate to promote your product? Supposing that you have food products to sell, say chocolate chip cookies. Every dozen of these cookies adds cost in production. With digital products, the sales procedure is different. The cost to produce a unit is the same as with hundreds more. This implies that it is alright to pay an affiliate to promote your product on the internet.

Moving on with this issue, closing a deal with a customer doesn't end with a sale. The same customer can patronize your other product lines, provided that you have correctly structured these lines. You can pay the affiliate a one-time fee which is 75% of the original purchase price and still continue marketing to the customer without anymore paying the affiliate.

On the other side, affiliate marketers are proficient in their area of specialization as a marketer. Otherwise, they won't survive in this business. Some are knowledgeable with the pay-per-click stratagems that they are able to drive the traffic to your site, which then converts. Other affiliates write articles that pre-sell your products to customers even before these articles land on your page. Three other lines of expertise the affiliate marketers can consider are video, forum and classified ads marketing.

Do the previous statements answer the question? Or is it not? Take the possibility of doing so - hiring the services of an affiliate - and who happens to be complacent with the current status of your products or services. Consider this other case in having an affiliate who does nothing but wait for a visitor to your site. Are these the instances one need not pay an affiliate to promote your product? Well, maybe.

If you are only going to sell to 100 customers for an item and you have 1,000 responsive people on your personal email list, there is probably no need to pay affiliates. You can sell out the subscription yourself and take all the proceeds.

There are times you are inclined to control how your products or services are being marketed. Allowing an affiliate to carry on this task will only disrupt your intention and lose your focus. In fact, the affiliate marketers may spam your safe lists or classified sites and create a bad reputation with your product or service.

Apparently, from the positive and negative points stated above, it is still substantial to employ the services of an affiliate to promote your products or services.

As a start off point, you can avail the services of Clickbank which is popular in setting up an affiliate program for digital products. You can also make arrangements for a script to run an affiliate program. The $7 Script and Rapid Action Profits are two scripts allowing you pay affiliates.

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