Clever Internet shoppers continue to improve their search tactics of the broad directory of online retailers with the focus of finding the best price on the product or service they are interested in purchasing. At the same time, online retailers are doing their best to bring those shoppers to their store. How you ask? With online discount coupon codes. Countless premier online retailers, travel companies, and merchants providing consumer services, grant coupon promotional codes to online partners (advertisers) to place on their web site for their visitors.

So where do you find a web site that will provide you with a direct link to all of these discounts? The discount coupons will often be hosted on partner web sites as a method of advertising for the store or retailer. The coupon links may offer either a percentage off the sale price, free shipping, a free gift with purchase or in some cases, a combination of all.

Discount coupons for "free shipping" can save the shopper a generous amount of money for shopping directly with the retailer's warehouse location as compared with shopping traditional brick and mortar stores. In other words, they pass the handling savings onto you!

"Percentage off" promo codes can be as high as 50%, with deals such as $25 off a $50 purchase. Almost all online retailers have a space to enter a promotion or discount coupon code generally during the final check-out process.

So how do I shop with online coupon codes? Launch your favorite search engine directory and execute a search for the specific coupon you are looking for, i.e., "merchant name + coupon code or promo code". There will be thousands of results, so it is up to you to access which coupon offers are current. Bookmark those web sites which offer up-to-date discounts for future shopping and for sharing the coupon site with your family and friends.

After you find the coupon you would like to use, click on the link provided and shop the merchant's site. Take note, if a coupon code is provided with the link, you will need to enter this code during the final steps at check-out. If there is no code provided, then the discount is embedded in the link and will be applied automatically for you. Coupon offers are subject to change and can expire at anytime. Verify that the savings have been applied to the shopping cart before finalizing your purchase.

Online promotions and discount coupon codes will often change weekly with most offers changing monthly. Holidays, special occasions, i.e. the beginning of the school year, will increase the number of online coupon offers available on partner sites and often prompt other merchants whom rarely offer online incentives to review their current promotions and advertising strategies. The months of October, November, and December are also the busiest shopping months of the year, so expect an increase in coupon code offers and promotions.

Always look on your favorite partner site for new discounts before you complete that next online purchase, and remember to share those sites and savings with your family and friends.