How To Increase Targeted Online Traffic To Your Web Site Leveraging Free Internet Video Streaming Services
One of the most significant milestones on the web this year has been the popularity of the use of videos on the Internet. There are a number of free services that enable Internet users to easily upload and store videos on the Internet for free. These videos can then be broadcast (streamed) free over the Internet, to be viewed and shared by other users.
We will look at a simple but often overlooked way to help you get potentially loads of traffic to your web site using Internet videos.
But first let's establish the background to the phenomenon and why it is important for you.
The popularity of Internet videos have really sky rocketed in the recent few months.
Consider these figures. In 2005, there were very few free video hosting web sites. Yet, in the month of August 2006 alone, according to a comScore Media Metrix report, there were approximately 6.98 Billion online videos that were streamed by Internet users in the United States alone.
More interestingly, the average US Internet video user consumed 63.3 streams during August 2006 or approximately 2 streams every day.
For marketers, businesses or even the Government or non-profit organizations, this opens up a whole new possibility of getting in touch with their desired audience, in a content rich, interactive way that has never been possible before.
The huge number of online videos streamed every month should not come as a surprise, given the popularity of Google, MSN, Yahoo, You Tube and My Space web sites. These are some of the most popular sites in the world and each of them have incorporated a video service in their offerings in the recent months.
Traffic or Internet users are the fuel that helps generate revenue for most of these businesses. The revenue is earned by monetizing the traffic with targeted advertising.
You Tube the video hosting service was founded in February 2005, but famously bought by Google for $1.65 Billion dollars in October 2006. Although it seems like a large amount to pay, it was in fact a very strategic move by Google.
Based on the comScore report, for the month of August 2006, Fox Interactive (owned by News Corporation, which bought My Space) had 20.1% share of the total US video streams, followed by Yahoo with 11.8% share and then You Tube with 9.9% share of the streams. Google video was in fact in a distant 7th position with only 1.5% share.
Purchasing You Tube has enabled them to be a real challenger to Yahoo & Fox Interactive in the US market for Internet Video.
If we look at the numbers beyond the US, that is on a global basis, over 100 million videos were streamed on a daily basis by You Tube. This is a mind boggling number.
We are going to see more innovations in this area in the very near future from all the major players. All indications are that the popularity of Internet videos are likely to rise further.
So what might this mean for you, if you are a business, person or organization that would like to tap into and take advantage of this huge trend? Because this is so new, not many large corporations have figured out how to take advantage of the medium.
Most of the free video hosting and streaming services require you to register online and open an account (for free). You can then upload your video to the web site. You will be asked to provide a name for the video and then key words that describe the video. This is so that the videos can be categorized and also found by other users (your target audience). If you have your own web site, make sure this is mentioned in the video.
You can upload the video to a number of different free services. Why would you do this? To reach the widest possible audience for your marketing message, of course.
An interesting outcome of this is that in some cases this may drive huge amounts of traffic to your web. This is because, if your video becomes popular and there are other sites linking to it or it is being virally forwarded by the users, the search engines begin to take notice of your web site.
A case study in which a top 10 position in the search engines was achieved in under 24 hours using Internet videos to boost rankings is provided in a video at trafficgeysermethod.com. There is also a service here that takes one through the process of creating Internet videos, even if all you have is audio. You can create a simple slide show with a voice-over to create very effective, compelling videos.
If you wish to create full motion Internet videos, the process can quite straight forward and inexpensive.
Remember that the Internet videos do not need to be flashy, nor long or elaborate. The objective is to keep them clear, simple and easy to understand. Communication of the features and benefits that your product or service provides, differentiation or how it is different from other products or services that your competitors provide is important.
Finally, remember to include the unique value proposition that you have for your customers (ie. The reasons why your prospects should buy from you, rather than anyone else).
If you already have a digital video camera then you can start creating your video straight away. Your video camera will need some kind of direct connection to your computer. This can be by connecting either to the USB or FireWire ports. Some of the new Video Camera have the ability to record on a DVD straight away. In this case you can simply copy the contents of your DVD to your computer.
If you have an analog video camera, you can still create the required digital videos by using a converter.
Once you have video in digital form in your computer, simply log in to the account of the free video streaming service and upload your video. Ideally you can get wider distribution by uploading them to a number of different services in relevant category.
However uploading each video one by one to each service can be quite time consuming. The service trafficgeysermethod.com mentioned earlier in the article can help you with this, with a single upload and multiple distributions.
Your video is now ready for viewing and sharing. Sit back and enjoy the traffic.
Related Tags: internet video, increase targeted web site traffic, more web site traffic
James Coe is an Internet entrepreneur. He uses a number of ways to increase targeted web site traffic . To learn about using Internet Videos for your business visit www.trafficgeysermethod.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Using Keywords Effectively For an SEO Campaign
Keyword research is one of the most crucial parts of an SEO campaign. If you end up choosing the wro - Search Engine Optimization Copywriting Tips
SEO copywriting is not as technical as it sounds but is different from traditional copywriting for t - 3 Tips to Make Money Using Videos
For the last five years video has been a real success in the internet. Now you can find video in alm - Is Social Media Networking Your Next Strategy For Your Online Marketing?
When you try to work on online promotion and online marketing, social media especially social media - Submitting a URL of Your Website
People who make a website usually do research on how to improve not only the quality of their websit - 5 Bad Habits of Article Marketing
There are many ways to advertise your company but having a highly ranked website is the best. Most p - Facts About SEO Services Company
SEO services companies are becoming very popular in the internet marketing world but there are some - 4 Ways Search Engine Optimization Can Be So Powerful
Whether you are an affiliate marketer, small businessman or a large organization, your first step wh - A List of 3 Options For Internet Business
The trend of making money through online business has become trendy now a day. People are shifting t - Getting the Best Affiliate Products For Your Site
Making money online was never so difficult before. There are numerous ways through which you can mak
Most viewed articles in this category:
- The Revolutionized Ebay Etailsolution Software
With the help of eBay, the auction business has received a new meaning. With the help of the many eB - Internet Millions - by Ryan Orrell - Honest Review
REVIEW: "Internet Millions", by Ryan Orrell, is a refreshing new kind of internet marketing e-bo - A Google Adsense Addiction
54% of all Google Adsense publishers admit addiction to click income. A recent online study conducte - Lead Generation for Top Residual Income
At the heart of any good residual income business is a person who knows how to generate leads. Lead - Make Money With Information Ebook Products: The Other End
I don't like thinking of myself as the kind of person that has made it rich on the internet, but in - Repeat Business Equals a Residual Income Stream
Residual income comes from other people reacting to a single action by the business owner. What bet - The NFL & United Way
There are many ways that NFL players help with the United Way. First of all, they donate a lot of th - Seo - Making Money Writing Seo Reviews
If you are a reviewer or critic you are likely to find work writing reviews of products and services - Understanding Perfume Types
Understanding the various varieties of perfume can help to cut through the difficulty in selecting a - Ecommerce Basics: Three Things To Avoid
When you decide to put your ecommerce website together there are a few mistakes that are easy to mak