Honest Opinion of AdWords Confessions
I bought AdWords Confessions a little over a week ago. I am fairly new to Internet Marketing and I am by no means a "guru". At least not yet. I have had a few successful campaigns though and I am making money. So before I bought this book I thought I knew what I was doing. My click-through-rates (CTR) were decent and my conversion rates were acceptable.
AdWords Confessions showed me some tips and tricks that have doubled my CTRs on many campaigns -- including some that were profitable for me even before I read AdWords Confessions. Now that the CTR is skyrocketing, my cost per click is going down and my sales are going up. This is a win-win.
My favorite parts of the book were the content bidding strategies and the overview of site targeted campaigns. Both were real eye-openers for me and have proven to be very profitable.
On the downside, there is a lot of fluff in this book. The first 28 pages of the book are for the true AdWords beginner (how to set up an account, how to log in, etc). That stuff was all a waste for me. I was also disappointed that there were a bunch of pages towards the back of the book that were dedicated to selling other products that you don't really need and to tell stories about these other products. For me at least, that was a waste.
One other negative about AdWords Confessions: There are pages full of information that can be found for free elsewhere on the Internet. I suppose the upside here is that you can get all of this info in one place without having to spend time searching for it.
I know that sounds like a lot of negatives: free content that you can get elsewhere and at least one-third of a 99 page book that you can pretty much ignore. But AdWords Confessions is really a must have book. The unique content and cutting edge ideas found in this book will make you money. I made back the purchase price (and more) of AdWords Confessions within 24 hours of reading the book. That is the kind of ROI I wish you could get with every book. AdWords Confessions really delivers in that regard.
AdWords Confessions has a lot of great content. If you want to improve your click through rates (CTR) and learn how to pay less for higher placement in Google AdWords, this is the book for you. I highly recommend AdWords Confessions.
Related Tags: ppc, adwords, adwords confessions, steven lee jones, cpc, increase relevance, increase ctr, copy 101
Michael M Thomas is an Internet Marketer with over 7 years of Fortune 500 management experience. Did you find these opinions on AdWords Confessions to be helpful? If so, you can learn a lot more about AdWords Confessions at my blog. Your Article Search Directory : Find in Articles
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