In all advertising of the internet business ideas, the effectiveness of the ad and the headline is a result of a specific process.

1. An Ad Must Be Recoqnized.

If no one will recoqnize the ad of the internet business ideas, it is simply worthless, waste of money. The job of the headline is to grab the attention of the reader by promising something useful. It is clear that only those readers are interested about the headline, who have those kind of needs at the very moment.

2. A Headline Gets 5 Times More Readers Than The Body Copy.

Think about this. The body copy is just a more detailed explanation about the internet business ideas but is left unread, if the headline is not interesting. Another way round, some readers read only the headlines. This means that a successful headline must have content, something useful for the reader.

3. The Headlines Form Often A Directory, How To Differ?

How we read our morning newspapers? I think most of us look first the headlines and from most stories the headlines only. According to the researches people need at least 7 contacts about internet business ideas before they are ready to buy. This means that a headline has to differ from the crowd, for instance from the email inbox list, and to grab our interest 7 times before we are ready to buy.

4. The Headline Must Be A Promise.

The headline draws warm internet business ideas readers, who have the kind of the need, when they recoqnize and read the headline. The headline has to have an answer to the readers problems. Also if the headline has other values, it will make a reader to laugh, this means good in the future.

5. The Headline Must Sound Like News.

People are always looking something new and interesting. The news in the headline is like a magnet. It does not necessarily mean that there is something really new in the internet business ideas but the headline can just give that kind of an impression.

6. Longer Headlines Work Better Than The Shorter Ones.

According to the many researches, the longer headlines sell more products than the shorter ones. A longer headline is simply a more convincing because of the longer time of influence. In the marketing of the internet business ideas it is recommended to write headlines with max 12 words.

7. Use Some Magic Words.

There are two magic words: How To. Why do they work so well? People just want to learn how to. It raises the curiosity. The other two good words are: free and new.

8. Use Keyword In The Headline.

The keyword should be among the first 4 words so that the search engines can more easily find it.

9. Use Upper / Lower Cases.

It is effective to capitalize the first letters of the internet business ideas headline words but not the whole words. It just makes the headline more readable and a special looking. Do not add a period in the end.


10. Do Not Use Quotes Around The Headline.

One expert once said that a headline is a headline, not a quote. Do not include your name in the headline too.

11. Include A Numerical Value.

The researches show that numbers work well in the headlines. They give the credibility and an exact image to the headline. Odd numbers work best, excluding number 10.

You do not need to be a Pulitzer Prize Winner, the skill to write a strong headline is a technique, which is easy to learn. If the headline contains keyword and invokes curiosity, it will be read. This will bring the targeted website traffic, you so desperately need.