Real Estate Websites: Online Directories
Directory Listing-Pros: A directory listing generally is the least expensive way to place your contact information online. Popular directories may provide an opportunity for new business since they generate traffic. If your directory listing has the added benefit of a link to your web page or website, it could convert more prospects since they can "click through" to learn more about you. A directory listing is the bare minimum in web presence, but it's a start, and the more listings you have, the better..."more needles in the Internet haystack."
Directory Listing-Cons: Directories typically limit your information and may charge extra for premium upgrades such as posting a photo or logo, being listed for more than one city, or having top-of-the-page placement. Also, if a directory depends on advertising for income, its pages may be cluttered with tiny ads and flashing banners, not exactly a professional image. AND directory companies often intercept customer inquiries to turn around and sell those leads to you and any number of other agents. If you want a web address you can add to your business cards, ads or flyers, a plain directory listing probably is not the answer. Most provide an address that's long, unfriendly, and not suitable for marketing, such as: www.lottaagents.com/us/oh/785mcl28119v?asp.39071. Try putting that on a business card or typing it into your browser! Most don't offer a search-by-name feature, so if a past customer wants to find you or refer someone, they can't locate you without doing a search by city and state, then scrolling through the list until they find your name. Also, directories are frequently programmed in a format that doesn't allow bookmarking "favorites," which means a customer can't return to your information without doing another search by city and state, then scrolling again.
Following are only a few of the companies offering online directories. (Costs quoted are subject to change.) These are not the highest or lowest fees but are typical of the industry:
Generic online directories: SuperPages.com, free. MagicYellow.com, free.
Real estate online directories: ABCRealEstateDirectory.com, free with link exchange. REALS.com listing, $19.95/year. RealEstateABC.com, free with logo/link on your home page or $25/year. GoGetRealEstate.com, $39.95/year includes directory listing, web page and ebook on Internet marketing.
Related Tags: marketing, internet, websites, realtor, directory, listing, directories
About the Author:
Sharon Hassler is author of the downloadable ebook, "So You Think You Want A Website: Internet Marketing 101 for Real Estate Agents." She is owner/manager of 4 web page and directory sites for professionals in the real estate industry. A former loan officer and real estate agent in Southern California, Sharon served as Communications Manager for First American Title-Arizona for 11 years. For more about the author, real estate agent directory, and the ebook, please visit http://www.GoGetRealEstate.com.
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