Business Is So Slow - How Do I Create More Sales?
When business is slow it's time to make some more sales. One of the easiest ways to do this is to get existing customers to buy more from you. The expense of picking up a new customer far out way the costs of getting a "second sell" from an existing customer.
It is funny how much effort businesses put into getting new customers and then forget to follow through.
Gather information and build a database of your existing customers. The way your business handles data will make the difference between being a top performer in your niche and just getting by. You should be able to search and find information within seconds about every aspect of your customer base.
Research your existing customers. Do you know their latest plans? Do you know all their buyers? Do you know who else they buy from? Is the owner of the business getting close to retirement? Is the business up for sale? Is the business in trouble? Is the business expanding? If so, which territory are they expanding into?
Successful businesses understand their customer's fears and desires. They regularly ask questions. Know thy customer and you will stand a better chance of getting the next order.
Follow through by keeping touch regularly with every business that has bought from you in the past. Regular visits, the occasional email and posting your latest brochure, product offering or special offer will all help you to keep the customer informed. Never ever stop the lines of communication after the initial sale even if the customer buys elsewhere next time.
After the "second sale" ask for referrals. If the customer has bought from you twice then they must be satisfied with your service and your products.
Reward loyal customers with regular special offers and seasonal gifts. All buyers like to feel special and a small inexpensive gift will really help to cement the relationship. Offer add-ons like extended warranties & better quality products. Would you like fries with that burger?
Get personal with your top customers. Have they been to your house? Have they met your family? Have you met theirs? Have you played any games with them? Wine and dine with your top customers and satiate their appetite.
Offer a discount if the customer buys more than his regular requirement. Do you think it is a good idea to let your customers share the burden of storage, especially of bulky products? Let your customers know about your dead stock. Shift it, even if you make a loss. Eventually old stock will decay and become worthless anyway. Storing dead stock over time kills your bottom line.
Measure your results. Who is the most profitable sales representative? Who is your best customer? Which advertising campaign really worked well for you? What made it different from all the other campaigns? Which products make you the most money?
It's really simple isn't it? No earth shattering guidelines above.
Businesses that miss out even one component from the above will pay the price when their competitor overtakes them. On the other hand, businesses that have a plan to keep existing customers buying more will reap the rewards as word of mouth gets around that they really do care.
Related Tags: business sales, more sales, how to create more sales, research your existing customers, second sale
Naz DaudBusiness Opportunity & Franchise OpportunityUK Business Directory & Business Franchises Your Article Search Directory : Find in Articles
Recent articles in this category:
- The No. 1 Rule For Projecting Confidence - Speak With Authority
One of the most important characteristics a person can project in a business setting - or any situat - After the Autumn Checkout European Debt Crisis and U.S. Brewing Rebound
In the commotion caused by the Fed on interest rates come to an end, the "disastrous" for the euro a - Advantages Of Arcade Game Rentals
There are many different advantages to arcade game rentals. Most people need something to release th - A General Primer on Truck Cargo Nets
In modern highways it is quite rare to see truck cargo nets in action, this is because they are usua - The United States Will Burst More Severe Financial Crisis
Not long ago, suddenly announced that the central bank to raise interest rates, the interest rate hi - Niche Marketing Profits - 3 Easy Steps to Finding a Profitable Niche Market Income in 10 Minutes
Like most beginners I was having a very difficult time trying to find a niche market to earn extra m - The Importance of Hospitality Management Consulting Firms Toronto
Businesses and the managers that help guide any business are in a constant state of improvement and - New Keynesian Theory Label
2010 winner of the Nobel Prize in Economics three theories have been labeled as "New Keynesian" labe - Federal Reserve Pouring Money QE2 Unpredictable Fortune
U.S. economist Milton Friedman proposed a "throw the cash from a helicopter" view, while the practic - Fiscal Consolidation Should no Longer Delay
British Chancellor of the Exchequer George Osborne today announced fiscal consolidation policy, shoc
Most viewed articles in this category:
- Common Financial Problems to Avoid
One must first change their habits and not procrastinate. American Consultants Inc at offers key fi - How a Bad Hire Can Hurt Your Business
What's worse - hiring the wrong person or not hiring anyone at all? Companies can become almost des - Joel Comm Is Dr. Adsense
What is Adsense? If you are new to making money online and net marketing, you may not know what Ads - 5 Steps For A Dynamic Wealth System Online
Recipe: Opportunity + knowledge + Dynamic Wealth System + Your Action = Massive Success!!! Step 1 - How To Stop Foreclosure
Losing your house to a foreclosure can be very scary. There are times when circumstances are ou - How to Always Pitch A Strike
As business owners, we are always working on new ways to convince people to become customers, client - Membrane Diffuser Solutions for Wastewater Treatment Systems
In the aeration basin of a typical wastewater treatment plant there are both organic and inorganic m - Another Year Hating Your Job or Loving Life?
Copyright © 2007 Mary Foley I've come to the conclusion that to be successful - really successf - Dyestuff Industry In India And China
World demand for dyes and organic pigments to touch $10.6 billion in 2008According to a study on dye - Cma-cgm Case : the Series of Lawsuits Continues in Syria, Lebanon, Egypt, France, England and the United States
Damietta company case : The series of lawsuits continues in Syria, Lebanon, Egypt, France, England a