Boost Your Quality Score and Watch Your ROI Soar
What is Quality Score? Quality Score is Google's point system thatgrades how relevant your ad and website is for every keyword you arebidding on.
If you are paying too much for bids it is a quality score issue. Howdo you know if you are paying too much for bids? Your minimum bidshould be in cents and not dollars and a lot of times a minimum bid canbe from 5 cents - 12 cents. Paying more for every visitor eats intoyour profits and ROI so if you can decrease your minimum bids you willsave cash and increase your profit and ROI.
The way to boost your quality score is to be relevant to thevisitor. This means focusing not only your website on the keywords youare bidding on but focusing your ad on those keywords also. Iunderstand that you won't be able to have every single keyword you havein a campaign on your website especially if you are bidding on a lot ofkeywords but what you can do is group your keywords.
Grouping your keywords is using a one common word keyword in everykeyword phrase in your ad group. If you were selling musical instrumentamplifiers online, ad group 1 could look like this: ad group name"guitar amplifiers"
Keywords:
guitar amplifiersfender guitar amplifierscheap guitar amplifiersused guitar amplifiers
Ad group 2 could be named "bass amplifiers"
Keywords:
bass amplifiersbass guitar amplifiersmesa boogie bass amplifier
Grouping your keywords in your ad groups in such a fashion will helpyou keep your account orgainized, and write ads targeted to your rootword and variations of the root word. Grouping your keywords will alsohelp Google be able to serve your ads on these search phrases and ifyour bidding on the content network will help Google serve your ads sothey are targeted to the right searchers also.
Something else that will help you boost your quality score is to geta high CTR which is short term for click-thru rate. The number of timesa searcher clicks on an ad per number of times the ad is viewed. If anad is served 100 times and receives 3 clicks the CTR will be 3%. A goodminimum CTR to aim for is 1%. If you drop below that you either wantto adjust your ad to suit that keyword better or drop the keyword.
Writing a relevant ad will also help you boost your quality scorebecause a relevant ad will get a good CTR which is a criteria for howGoogle calculates your Quality Score. Here is an example of a relevantad for a searcher that typed the search phrase "bass amplifiers":
Save on Bass AmplifiersBass Amplifiers up to 40% OffFree Shipping on Orders Over $100!SomebodiesOnlineMusicStore.com
To recap what we have learned here - to Boost your Quality Score"group" the keywords in your ad group using one common keyword. Write arelevant ad because a relevant ad will get you a better CTR and focusthe content of your landing page on those keywords. Your CTR will riseas will your Quality Score and your profit and ROI will soar.
Source: Free Articles from ArticlesFactory.com
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Robert Walter has been successfully marketing online for over 6 years. Learn the guerrilla marketing tactics for Adwords with these Hot Adwords Training Guides Your Article Search Directory : Find in Articles
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