The Affiliate Concept That Even Your Grandma Can Understand (Chapter 1)
Good business is good business. Affiliates and foremost affiliate programs are fantastic tools for getting people to find you, be it as a seller, find your company or to find your product or service. At the same time it is a helpful tool for those of you looking for a product or service to find what you are looking for. The word of mouth of the twenty first century in an updated version.
Overview
What is the reason that huge malls put smaller shops in the city out of business all around the world? The main answer is accessibility.
Imagine yourself standing in the middle of a huge mall; you have got everything you need around you within walking distance. Imagine the same mall on the basis that you gathered all the shops in the world in one place with the only difference that you got everything in reach without moving an inch, welcome to the excellence of internet.
Through the internet you can reach all the malls and shops in the world with just one push of a button. The thought is both fascinating and fantastic, but there is a big problem: How do you manage to find what you looking for? What you want to purchase?
The first candidate that comes to mind is of course the search engines. They can lead you towards the goal but search engines have limitations. For the ones offering a product or a service so have marketing limitations when it comes to visibility. It is here that affiliates as a concept have the possibility to show its greatness; affiliate programs can help you to spread the word in a very cost-efficient way.
Imagine yourself standing in the middle of a gigantic mall containing the world's range of goods and services, all gathered in one place. You might know what you looking for, but obviously not where to start looking for it. The store that offers what you want to purchase does not know that you are looking either. You start walking through the mall taking on store by store for one reason or another. Going through the stores, you realize that in addition to the products and services for sale there is additional information and directions for products and services related in some way to what you could find in the store you are currently in. This means that you are finding things along the way that at the moment might be of interest to you.
This is a description of how a network of affiliates could look in reality. A network of stores where the products or services is in some way related to each other; if you find one you can easily find other related merchandise.
On the internet this concept is much easier to apply. Prospective customers, from now on named as traffic, can easily be forwarded, tracked and well documented which in the next step makes analyzing and developing a specific business concept possible. Internet build on attracting and mediate traffic which is the main focus in the business concept of affiliates. With the number of websites rapidly increasing, the visibility of each unique website drops. This in turn increases the importance of affiliates.
Related Tags: internet, make money, search, affiliate, tool, concept
George is a member of the Affiliate Ranker team, building a completely flexible affiliate search engine at http://www.affiliateranker.com
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