How to Use Latent Semantic Indexing Technology Principles to Improve Search Engine Ranking: Part 2


by Shishay Wubshet - Date: 2007-02-21 - Word Count: 558 Share This!

Google is continuously updating its algorithms to provide searchers with useful, relevant and fresh information. Every time it updates its algorithms, savvy internet marketers are always at the top of search engine, because these webmasters always follow Google quality guidelines. They work based on the core and fundamental principles of the search engine.

Unlike savvy webmasters, lazy webmasters are always chasing the holes of the search engine. They implement different techniques to cheat the search engine. But, as search engine, especially Google is becoming smarter and smarter from time to time, Google uses different techniques to identify cheaters.

Evidence suggest that, Google is using LSI in its algorithm to provide its searchers with relevant and useful information, identify poor content websites, identify duplicate content and examine link profile.

Let's see how Google uses latent semantic indexing:

1. Provide searchers with relevant and useful information;

Latest semantic indexing allows a search engine to determine a relevancy of a page not only with its search query, but also with the context of the search query. In other words, LSI helps search engine to retrieve data based on the context of the search query. There fore, it is important to design your website with LSI in mind.

Several webmasters use automatic content generation software to create articles which are centered on specific keywords. These articles simply created to cheat search engine. Search engine line Google uses latent semantic indexing technology to identify articles created using automatic content generation tools. LSI uses the context of the content to examine its relevancy and usefulness.

3. Identify duplicate content

One of the quality guidelines of Google is to avoid similar pages created across different domains or sub domains. Search engine employ latent semantic indexing technology principles to filter out duplicate pages.

4. Examine link profile

Search engine use link popularity as a major factor to rank web pages. Several Webmasters has long been using different software tools to increase the popularity of their websites, consequently spamming the search engine to deliver irrelevant information. To fight link spamming, search engines use Latent semantic Indexing to identify link spamming by examining the link profile.

There fore, it is important to correctly build links to your website. That is, you have to vary the anchor text of your website. You should not only use the main keywords of your website, but mix with semantically identical words. You should build links to your website in a natural way. Building links semantic in mind will help you boost your ranking.

How to optimize Your Web Site with LSI in Mind

As Google is giving weight to Latent Semantic Indexing, it is important to optimize your website LSI technology in mind. Search engine understand the theme of a website through Latent semantic Indexing technology.

Here are some tips to use :

1.keyword research analysis should incorporate using latent semantic technology principles;

2.Boost Theme of your website by creating content around the main keyword and semantically related words;

3.Search engines use LSI technology to examine your link profile. There fore, you should build links in a natural way, Vary anchor text of your URL;

4.Exchange links only with industry related websites. At the same time you should not exchange links with bad neighborhood.

Summary

Undeniable sources prove that search engines like Google are using latent semantic indexing in their algorithm to provide searchers with useful, fresh and relevant information. Therefore, it is important to optimize your website with LSI in mind.


Related Tags: latent semantic indexing

Shishay Wubshet is the owner of Pay Per Click Search Engine Promotion Strategy & Optimization and has been working online for long time . Shishay has helped several Internet Marketers with proven marketing techniques and strategies. To learn more how to build a successful online business visit http://www.payperclickauthority.com

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