Communication, An Overview and analysis of Mobile and Broadband market in New Zealand
New Zealand is finally catching up with the rest of the world in terms of broadband penetration, with strong subscriber growth predicted to continue into 2009. However, low broadband access speeds and high costs relative to other OECD nations are still proving to be major stumbling blocks for the development of local digital media activities.
Mobile market
Vodafone has been able to take the competitive advantage over the incumbent, Telecom, in the mobile market and the gap between itself and Telecom in this sector will continue to widen. It will now be a long and difficult road for Telecom over the next few years if it is to claw back market share from Vodafone, although its decision to go ahead with a more competitive 850MHz 3G HSPA network rollout to be launched by mid-2009, will point it in the right direction.
Mobile subscriber growth will continue to taper off moving into 2009 and 2010; a growth rate of 4% is predicted for 2008/09 and 3% for 2009/10.
Broadband market
The data market is being strongly driven by the broadband sector which displayed 21% annual growth. Strong broadband growth is set to continue over the next few years. As customers migrate from dial-up to broadband, dial-up revenues continue to decline
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