Traditional Network Marketing is about trying to create interest where it does not currently exist. Starting with making out a warm list of friends, family, anybody you know; then systematically working your way through that list to invite them to look at your business. Once the warm list has run out, it becomes about approaching your cold market with flyers, cards, referrals or buying lists of leads and phoning them.

Although these methods seem logical, the sad fact is that over 95% of people using them fail.

For several years now, enlightened Network Marketing entrepreneurs have moved the boundaries of prospecting with new ways of attracting pre-interested prospects, rather than chasing after prospect trying to create an interest. It is often said that "information is power". As most people primarily search the internet for information, then information is most powerful when given away for free, thereby attracting people seeking that specific knowledge.

Let me give you an example.

Why are you reading this article? Is it because you are interested in my Network Marketing opportunity? No! It is because you want information. If I was writing about how brilliant my Network Marketing opportunity was, you probably wouldn't have got past the first paragraph.

Provide information that is useful and people will come to you. You position yourself as an expert. If you are making a lot more sense than their current upline, they may want to swap over and join you instead. Most people do not join a business based on how good the products or the company are. They primarily join based on whether or not they think they can be successful. If you inspire more confidence than their current upline, many will want to join you.

Modern Network Marketing masters have hosted affiliate websites where any other Network Marketers can take out an affiliate position and send their prospects to receive free automated generic information on how to build their own Network Marketing business.

They have helped hundreds of thousands of Network Marketer to build their own businesses and have built huge empires themselves.

The only drawback to becoming an affiliate of such a site is that you are positioning the owner/host of the affiliate website as more of an expert than yourself, as they are the one providing the tuition, not you.

Furthermore, your new prospect is not just on your contact list, but he is also on the list of the affiliate site host. So if your prospect, that you have spent your money acquiring decides that they like what they read; do they join you or the host. It is likely that if you put a lot of prospects to an affiliate site and stay in touch, then you will get some and the host will get some. In the long term everybody gains and it is still better than trying to create interest where it does not exist.

However, setting up your own independent tuition website is the ultimate prospect attracting tool. It takes a little bit of work to set up, but has 2 enormous benefits:

• It positions you, as the expert, rather than having to refer your prospects to somebody else.
• You keep your prospect list private.

A new system has been created to teach people how they can set up there own completely independent tuition website. It is called The A.R.T. of Prospecting: Attract by Replicating Tuition. It has been created to be completely generic so that it can be used to promote any Network Marketing business and is completely free.