It doesn't matter whether you hire a PR company to get exposure, or write your own press releases and submit them, there's a way you can generate much more PR exposure, with little effort.

You know that if you send your press release to every editor under the sun (even if your article is of no interest to their readers), that is the easiest way for you to turn off your media contacts. That's for sure. However, there are many ways you can increase your press release coverage in a targeted way, via the Internet.

The following method is one of the key ways I use to drive large numbers of traffic to my websites.

1. Submit to Newsgroups

On the Internet you'll often find hundreds of thousands of newsgroups. Many of these newsgroups may be interested in your particular topic, with some of them freely accepting submissions. Some of these are un-moderated, while some are moderated. While a good 55%+ are largely rubbish and full of advertised get-rich-quick schemes, some of them are really genuine industry or interest-specific newsgroups. You just need to know where to look.

2. Banks of Articles

Many websites freely accept press releases and other informative articles on all types of topics, as a way of building up the value of their site and to increase repeat business. This helps drive traffic to their own sites. There is a benefit to both of you. The organizations increase their traffic and you increase your exposure and generate traffic to your website by a link placed at the bottom of the article. It's a Win/Win situation for both parties.

3. Publishers of E-Newsletters

Some publishers of E-Newsletters worldwide accept articles free-of-charge. They publish these articles in their E-Newsletters in exchange for a link to your site. Publishers of some of these newsletters have over 100,000 subscribers. One article of mine on proposal writing was featured in an e-newsletter and generated 150+ hits to my site, 34 subscriptions to my newsletter, as well as an increase in product sales and enquiries for our copywriting services.

4. News Services - Online

Online news services sometimes will allow you to post press releases on an ongoing basis, sometimes free of charge or for a small fee; these news services are a valuable source for offline newsletter publishers and offline magazines around the world.

5. Include a News section on your websites, featuring all your press releases on your site.

6. Send your press release to your clients by email. When you manage to gain coverage in an offline publication, email the scanned news article to your clients.

For information on our press release services, including press release writing, go to http://www.wordsthatsell.com.au/press-release-writing-2.html