Which are the questions every webmaster is asking himself everyday? How can I get new users? How can I make them come back to my site? How can I make them stay longer?

According to the last rumors, time spent on a site will become the real criterion to understand which are successful sites or not. Nilesen/NetRatings will begin tracking how long visitors spend at the sites. The move by Nielsen/NetRatings comes as online video and new technologies increasingly make page views less meaningful. Very soon "time parameter" will be much more important than page views or unique visitors to award the most popular sites on web.

This new parameter will make necessary users to be entertained as longer as possible on the site. In this article, I'd like to suggest to webmasters one of the most convincing method to increase time spent on a site (and also make them constant users of the site).

The secret lies on contents since content is king: you should give users funny and high quality contents that will be able to involve users on the community of the site, of which he/she will become an important part.

Generally speaking, webmasters should try to give substance to their site: many webmasters take for granted that this is the way to follow, but looking at many online sites, everyone can understand that it is not so clear for everyone. There are thousands of sites without any kind of communicative target or aim, without coherence or essence.

Good webmasters know the great value of community tool used till now: newsletter, chat and forum are the mainly used tools to fidelize users. But now, the same goal can be achieved with less time and in a more effective way using new tools which are having a great develop in the last period.

And what is better than giving users the possibility to play, have fun and challenge many other people directly online?

Online games are extremely good contents to increase widely time spent on a site and, if they are multiplayer games, they are able to create a real community: users play, challenge each other, save their scores and climb charts. Daily online "rendezvous" will become a necessity for them.

There are many and many online games that can be inserted on a site, but today I'd like to suggest to every webmaster a high quality platform with a simple affiliation system, that allows everyone to display many different games on the site.

This affiliation program is offered by the online game site www.popyeah.com. With the program "Popyeah on your site", you could insert easily and freely (...very good!) all the archive of singleplayer and multiplayer games on your site. Popyeah online games are free, extremely funny, involving and easy to play: there are a hundred of online games divided into different categories - from Word Games to Board Games, from Arcade to Billiards.

Popyeah is a very good example of what I'm sayong above: users needs a gaming experience integrated into a wide and vivid community. They want to become part of a real community that plays, talks, has fun and meets throoughout the games.

On Popyeah, users can have their own players profile, they can insert their photos, search for other players, insert them to their friends list to follow on their favourite games, communicate through the chat, the personal blog and even through Skype. These advanced community features make Popyeah platform really suitable to every site that wants to offer real entertainment to users and build a strong community.

Thanks to this affiliation program, everything is available for those site that want to host new contents dedicated to online entertainment.

Browsing this page you can choose between the different available graphical options. Clicking on the link "Code", you will go to a page where you can set up some parameters: language, colours, other plaiyng options and then generate the code to insert into your site.

Such a simple system that allows webmaster to have an additional content with a strong impact to make your site a funny place to come and return and where users can spent their saper time enjoying themselves.