Why You Will Enjoy a Better Click Through Rate With Contextual Ads
There is so much talk about how monetizing your website by putting ads on it is a quick and easy way to make money that it can be disheartening if you do just that and don't get excellent results from it.
The best way to get good results from your adverts is to opt for online contextual advertising. This means that the ads you have on your website will be targeted at the people who are visiting it. If you ignore this method in order to have more general ads instead, your click through rate will not be anywhere near as good. Â
This is true even if the general ads are of a high caliber. For example, you could have an ad for the best and most successful credit card on the planet, but if your website has nothing to do with credit cards or finance and deals with the best places to go out in Australia instead, then the target market that visits your website will be completely at odds with the target market that the credit card ad is aiming at.
That's why contextual advertising is so popular with webmasters. It focuses on your audience and gives you only the adverts that your audience is likely to find of interest. If someone is reading about the Sydney Opera House on your website, then contextual ads offering tickets to see shows there will be far more likely to get clicked on than the ad for a credit card that could pay for those tickets, because that is only a tenuous link at best.
We all want the best click through rate for the ads we have on our sites, because every click means money for us. But some webmasters focus on the wrong end of the deal. They focus on how good the ad is in a standalone manner, rather than focusing on what their audience wants. It's like having an ad for the latest and most popular gas guzzling car because that's what's getting all the attention... and serving it on a website that is all about green ways to get to and from work.
contextual ads focus on your audience and give them what they want, instead of giving the webmaster the ads they think are the best. This translates into a better click through rate and better results for both the webmaster and their audience.
Related Tags: contextual advertising, contextual ads, online contextual advertising
Kontera is an In-Text ad network that offers contextual advertising to publishers across the web. Kontera's advanced contextual ad technology guarantees the highest degree of relevancy between content, keywords and ads.
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