3 Mistakes Business Bloggers Should Avoid
Many people worry about what they should write on a business blog. They often make the mistake of assuming they have to constantly add deep and meaningful content.
Whilst that would be great if you were a rocket scientist or mathematician, most blog visitors are just looking for short, sharp tips and advice to solve their problems.
In general, when people seek in-depth help, they tend to buy a book, or sign up for a course on that subject. So if you offer an in-depth service, consider writing an Ebook or designing an E-course, then direct your visitors to the sales page (one for each product) from your short blog posts. Remember, a confused mind never buys.
On a business blog visitors expect to find a collection of short entries providing good quality information, advice and tips to make their life easier.
Here are three mistakes to avoid on your business blog:
1. Adding too much in-depth content
When people read text on a computer screen, they don't tend to read every word, they just scan the words, looking for what is of interest to them. In particular, they are looking for solutions to solve their problems
2. Get to the point!
As we mentioned in the previous tip, your blog post needs to be short and punchy. We are all busy people, so you need to get to the point quickly. Don't make visitors read three paragraphs of text before they understand the message you are putting across.
Ensure you include a 'call to action' at the end of your post, also provide instructions on what they should do next, for example, "Join me in my free teleclasses" or "To find more information on my Ebook (or Ecourse) go here."
3. Not using natural, organic keywords
Don't try to force the use of keywords by thinking you are helping the search engines to find you. Google, Yahoo and many of the other search engines have very sophisticated algorithms, that is, mathematical instructions to calculate how many times you include certain words in your text. It is best to use keywords naturally by including them in your title, in the body of your post and in your image tags.
Related Tags: blogging, blogs, business blogging, business blogs
Irene Houston teaches solopreneurs, coaches, home business owners and service professionals how to design info products, business blogs and learn the technology involved to build an online business. Sign up for her free weekly teleclasses at http://www.StartAnInternetBusinessBlog.com
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