Make Money Online With Google Adwords


by Bill Broich - Date: 2007-04-21 - Word Count: 564 Share This!

Making money with Google is one of the quickest, easiest and most effective ways to make money online. The reason is because the traffic is laser targeted. If somebody types in, for example, 'work from home job' they are looking to find a home based job. In comparison if a user is on a general news site let's say and sees a banner or text ad for a work from home job they are less likely to be interested. What Google allows you to do is instantly put your product or service in front of people who are actively looking for it. This comes in the form of Google Adwords. If you're unfamiliar with adwords they are simply the text ads you see at the top and right hand column of Google's search engine results pages. Advertisers bid against one another for placement. Ideally you want the top spot on the first page.

You can find a multitude of affiliate products that will pay you a percentage of sales you generate. You can advertise these affiliate products on Google and often earn head-spinning amounts of money, especially if you find a hot product with a generous commission and can achieve a top placement on Google. It's an easy way to make money online and there are so many niches you'll never run out of areas in which to make money from.

The downside to making money with Google Adwords is that it's so effective that everybody wants in on the action and the prices continue to rise year after year squeezing out many advertisers and reducing profit margins for nearly everyone.

If you truly want to make money online with Google adwords you need to keep your ad costs down. You can do this using a combination of techniques… optimization and cost offsetting are the number one tactics.

Optimizing simply means tracking which keywords and phrases get clicks and convert the best. Typically longer tail keywords convert better as opposed to broad general terms. Example: Make Money is less likely to convert than say make money online with Google adwords. The latter is more specific. The user is not looking for any old way to make money online. They want to do it using Google Adwords.

Another optimization tactic is placing high initial bids for keywords when you setup a new campaign. This gets you higher placement which nearly always leads to a higher click-thru rate. The higher the CTR the more relevant Google sees your ad being and therefore they rank your ads higher. Relevancy trumps bid amount always. You'll be able to slowly lower your cost per click amount and still retain your placement.

Of course there are other optimization techniques, but these are the two big ones.

The next method is offsetting. Offsetting is the brilliant tactic to get your adwords ads free. One brilliant internet marketer is getting over 12 million a year in free Google Adwords using an easy secret. He offsets his ad costs to his competitors. Crazy sounding, I know. But it works like a charm.

In conclusion, Google adwords is one of the easiest ways to make money online. You can start making money within minutes and your traffic is laser targeted leading to higher conversion rates and greater profits. But it's getting expensive and more competitive so you must employ optimization and offsetting techniques to remain in the game and grow your earnings.


Related Tags: money, google, advertising, online, ppc, adwords, make, yahoo, msn

Bill Broich is a professional internet marketer specializing in Clickbank products and Google Adwords. To discover how to get free Google Adwords visit his webiste: Make Money Online With Free Google Ads

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