Internet Marketing: Good Guy Marketing
Today experts are often found posting in the form of personal or business blogs, social networks or message boards.
These same individuals will likely produce articles of their own and make them freely available on the web.
It would seem that mentoring has found a new way to express itself. Experts seem eager to pass along information. If you've ever wondered what benefit there is to these experts this article will seek to explain how helping others can have a profound effect on personal success.
"Good Guy" Marketing
The primary benefit for experts is that whenever they post on a blog or forum they can place a link to their business website in the signature line of the post. This signature remains in place for site visitors, but it is also picked up as a backlink by search engines.
By helping others develop their knowledge on an issue you can also provide another series of backlinks to your website.
I suppose this may sound like a selfish motivation, but if you look historically at business it has always been driven by seeking to help consumers understand how to use your product and help them understand why your product is superior to others. This is the premise of "Good Guy" marketing.
This idea isn't all that different from the interviews for print publication of yesteryear except that the end result can be global instead of regional or national in scope. In times past an article would include a byline on the individual being interviewed and it would typically result in interest by others in the work or product they were involved in.
Today, that process is altered in that the expert can develop information when they want and make it available to free article directories without the need for a willing publication. In many ways this scenario is much more beneficial to both informed consumers as well as the 'Good Guy" marketer.
Business as Usual
The good thing about this Internet marketing strategy is that it can be done without a significant amount of fanfare. You can simply respond to posts, create your own posts or develop articles because it serves a valued purpose. The tag line information can be set to come up automatically. In essence marketing is taking place in an arena where you are simply sharing your knowledge with those who are most interested. This could well be one of the best forms of marketing available.
Related Tags: marketing, internet marketing, site promotion, website promotion, traffic building
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t