Linking Strategies for Success
Although internal links in your own site are good, do not overdo it. Excessive cross-linking will lead the spiders too merry a dance, and you are better linking from page 1 to page2, then from page 2 to page 3, and so on, with a bottom link on every page back to the home page. The more important pages can be accessed by a link from the home page, but if you have a lot of articles as content, these should be accessible only from the relevant main pages.
Article marketing is an excellent way of improving your link popularity. Proper use of the author's resource box will not only provide you with a one way link back from the article directories you submit to, but also back from every website that copies your article for content. In fact article marketing is currently the most popular linking strategy on the internet.
You may also request links from websites that are relevant to your own, but not direct competitors. These days, however, due to the importance of a good linking strategy, you are unlikely to get anything other than a reciprocal link.
If your website is enough of an authority site on your niche, then others may link to you voluntarily. These are true one way links and are very much to your benefit. It could also be to your benefit to do the same, since Google will regard a link from one of your web pages to an authority site on your subject to be a good service to your customers, and you can be rewarded for providing it. Not all links away from your site are bad.
However, if you can increase your link popularity through an intelligent linking strategy, your page ranking will improve. This is turn will attract more links. The position of your site in search engine listings is affected by the number and quality of links back to your website, and you can use this knowledge to your advantage. The higher your listings, the more traffic you will receive, so keep working on that link popularity.
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