Gift Guide Marketing, Not Just Holidays Anymore
Valentine's Day (February)
Gift guides will focus on products that guys and girls can give to each other. While this is traditionally a great time for "romantic" items such as perfumes, underwear, sex toys, flowers, hand-made cards, chocolates and clothing, increasingly gift guides are including personal tech items like digital music players and video game systems.
Mother's Day (May)
Gift Guides for Mother's Day obviously are centered on gifts for mothers. These can include gardening, cooking, clothing, makeup, jewelry and perfume items. In addition, like Valentines Day gift guides, women are increasingly becoming interested in personal technology gifts.
Father's Day (June)
Items considered for Father's Day gift guides are really important if you have "summer" products like grills or high-end electronics, but can include a wide range of other items including personal technology, video games, home recreation items such as pool tables and arcade games. Additionally, if you market cars and automotive products this is probably your best chance to get it in a guide.
Graduation (May / June)
This is a great place for items appealing to people going into the workforce, but doesn't need to be totally serious either. Good items for Graduation gift guides include briefcases, pens, computers, cell phones, portable electronics, urban furniture that is perfect for small apartments and of course, video games.
Winter Holidays - Christmas, Hanukkah, Kwanza etc. (November / December)
The Winter Holiday Gift Guides are the super bowl of gift guides. Virtually every media outlet from the USA Today to niche cable channels and most magazines will have at least one gift guide. Large media such as national newspapers and online magazines usually have more than one. Additionally, this is a great time for high-end as well as items that anyone can afford.
Planning for all gift guides should begin at least 3-4 months early, except for the Winter Holidays. Since the Winter Holiday Guides are so huge, planning usually starts in July or August for large magazines and national newspapers such as the USA Today.
Related Tags: small business, marketing, public relations, product, promotion, pr, products
James Hills is the President and Chief Marketing Officer for marketinghelpnet.com (http://www.marketinghelpnet.com) an integrated marketing and public relations agency dedicated to helping small business owners, inventors and entrepreneurs. To learn more about Integrated Marketing, check out our Integrated Marketing FAQ or test out your skills relating to Organic Search Engine Optimization, Integrated Marketing, and others with our online Quizzes.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- How Small Things Can Assist Your Business
Sometimes it is the small things that you do for your customers that make the biggest difference for - The Great Decision
Marriage is something that will influence and affect your life in this world. You must ask God first - 5 Tips For Moving Towards A Greener It Infrastructure
On the World Environment Day, document software companies offer divers solutions to businesses manag - Approaches For Effective Online Dating For Seniors
Dating can be daunting at any age but as you get older it can become even scarier. So you'll require - Tips To Arrange For Fashion Shows In London
Organizing a fashion show is a real off-putting job. A lot of aspects are to be taken care of and cl - Get Legal Help From Lawyers Toronto
Being a lawyer in Canada is an exciting and rewarding profession. However, your location or jurisdic - What A Motorcycle Accident Agreement Means To A Victim
Accidents are natural occurrences in the road. They are events in life that cannot be predicted by a - What Needs To Be Kept In Mind When Taking On A Personal Injury Lawyer Toronto
It is likely to happen that if you get involved in an accident, you will not leave the area unharmed - Finding A Toronto Car Accident Lawyer
Nobody wants to get involved in a car mishap. However, no one among us knows or has the ability to k - Car Accident Lawyers Toronto, Who You Need After The Mishap
There is one common thing that anyone in Toronto or anywhere else in the world is to be involved in
Most viewed articles in this category:
- What Works Best in a Press Release
The most important thing to remember about a Press Release is that it is one tool in a successful Pu - Media Relations - It's All About Relationships
Your company is about to launch a new product or service that will raise the achievement bar in your - Smart Media Communications; Part 3 - How To Write A Press Release And More
Creating an effective press release is very similar to creating a good classified ad and it has very - How to Excel at a Televised Interview
Public relations are about communication as a whole. In order to get positive publicity out of a tel - Ideas for Positive PR and How It Makes a Difference
A typical press release announces new leadership, products or services, but consider mixing it up a - Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home
How to Do A National Radio Talk Show Tour from Home Of all the media, radio talk is the most dynami - How to Do PR Right!
Among the potential ingredients for the marketing mix of a high tech company, Press Relations is hig - Got Publicity-2007?
Most people do not factor in publicity into their marketing program. They forget about it when plann - What Makes A Good, Newsworthy Story?
We all want recognition and we've learned that one way to get it is through the power of the press. - Five Steps to Build Publicity For Your Company
Do you open up industry publications only to find that a prime competitor is featured in the cover s
