Analyzing Your Traffic Statistics


by Todd Nickson - Date: 2007-03-14 - Word Count: 413 Share This!

Traffic statistics can be cumbersome, but focusing on what matters and utilizing that information will payoff in terms of a higher conversion rate and increased traffic. Consistently monitoring where your traffic is coming from and how visitors navigate through your site will give you a good indication of whether you're moving in the right direction. What to look for in your website statistics:

1. Unique hits on each page. This number tells you how many visitors you've received, so you can judge:

- Popularity of the page. Is this page providing visitors what they want?

- What you can reasonably charge advertisers on that page.

2. The source of your visitors. Where were they before they came to your site? Was it a link, an ad, search result?

3. The path of the visitor through your website. For example, they may have jumped from a subdirectory pages to the home page. You may want to re-direct visitors to more-important pages by placing a larger link button from other pages to the most critical page.

4. The type of browser which is being used by your visitors. Usually given in percentages, this information will tell you if you need to make changes to accommodate these browsers for displaying your site properly.

5. The time of day & day of the week when hits occurred. Plan updates of new material & maintenance time.

6. The average time spent on a page or the entire site. This indicates if the material is interesting to the user or being visited for only a single purpose.

7. The average number of pages visited. Are visitors to the site getting something they were searching for?

8. The primary entrance page. It most likely won't be the home page. You may want to put some introductory information and navigational aids on this page, so that visitors will something about the website as a whole.

9. The primary exit page. Which page are your visitors viewing when they leave to go to a different website? Is it expected? Did they purchase prior to exiting?

10. The number of new visitors and returning visitors. This information will tell you whether you are attracting new customers, or merely recycling previous ones.

11. The search engines which sent the visitors. Where do you need to improve rankings?

12. The keywords which were used to find your site. These keywords are your bread and butter, expand upon them to improve rankings.

13. The nation of your visitors. This information is useful if our advertising is targeting the people of a particular nation.


Related Tags: increase traffic, web traffic, increase web traffic, website optimization

Todd Nickson is an SEO consultant and webmaster with SEOManager Web Marketing: http://www.myseomanager.com

For more information visit: http://www.myseomanager.com

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