postganglionic
Sell
Peak arrival

Few days ago, journalists from major home appliances store in Zhongguancun on the market and understand that from the beginning has been price increases in May last year, LCD has gained momentum at once stopped, the recently started to rise, computer monitors and TV prices hundred or so up there. While consumers buy mentality has become increasingly mature, quality is becoming their new focus.

LCD up 200

Reporter recently visited the store in Zhongguancun, etc. found that store in the collective prices of the major brand LCD monitors. One 19-inch to 22 inches price increases largest in the 100 yuan to 200 yuan. Some of the merchant store to reflect that although the price has been floating display, but a little too high prices this year.

Merchants, distributors, display manufacturers have told reporters that the price increases from the upstream panel prices. According to Zhongguancun price index data, starting last year in May, climbing higher and higher prices of liquid crystal displays, and in September rose to a new high of 96.58 points, most of the products are 200 yuan rise, until the end of October, most of the products began to decline . The world's largest supplier of hard-screen panel shipments
LG
D Market analysts said that as the panel manufacturers to increase production in the third quarter last year, LCD monitors and
LCD TV
Prices have declined, the display generally lower prices of 200 yuan. Latest figures show
LCD panel
Ex-factory price in December last year, up three U.S. dollars, this year in January, rose again from 3 to 5 U.S. dollars.

It is understood that panel price volatility actually very common. Every golden week in previous years, the Spring Festival and other major festivals on the eve of the upstream panel business will basically sit in prices, so domestic
TV
Enterprise rather uncomfortable. The last significant price increases but also traced back to the summer of 2009, due to a loss before the upper panel manufacturers led to a substantial cut, making the scarce there an LCD panel prices.

Present the user side LCD products can expect to return in 2008 when the cheap, so most consumers still hold out, Zhongguancun channel providers that want to return this LCD display products prices in 2008, there very difficult.

Start out small and medium size TV

Upper panel prices also reflected in the television industry.
Hisense
The company's marketing head, said upper panel 32-inch LCD screen prices led to price increases 100-200 yuan, and the shortage of supply. "In previous years, could get five million, but only got 3 million this year."

Reporter from Skyworth side was informed that in particular small and medium size 32-inch panel is currently in short supply in the state. From external causes, the U.S. and European markets since December last year sales jumped to a certain extent, diversion of the domestic color TV enterprises purchases. From internal factors point of view, only surface elements around the Spring Festival, more importantly,
Appliances to the countryside
It is the main 32-inch-class products, home appliances to the countryside this year, faster than expected start, color TV enterprises to achieve the expected gap of hundreds of thousands of units. In addition, generally from 6 on behalf of the 32-inch line and
8.5 on behalf of the line
To cut, the upstream production planning can not be changed overnight, the combined effect of the current situation of shortage of medium and small size.

Skyworth Beijing Branch PAN Zhi-feng said that upstream price increases have a delayed delivery, the company has 3 months of safety stock. Thus, although the supply may be slightly tight, but should not increase the price of the terminal.

Quality concerns into the new consumer
LCD monitors and TVs
Although there was a sharp rise in prices, the reporter also found that today's consumers purchase these products, in addition to considering price factors, are more concerned about the quality of image quality. Network, even a lot of ridicule that he is "non-hard screen, do not buy" the "GOING

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