List Building Tactics: Is Article Marketing A Viable Option?
Getting targeted website traffic to visit your site is the first key step in any online business. It probably goes without saying, but without website visitors, it's impossible to build an opt-in list or generate sales.
While there are literally hundreds of techniques to increase targeted website traffic, I've found a great deal of success through article marketing.
Done right, article marketing will bring targeted, pre-qualified traffic to your website with little to no up-front costs. It will also help to establish your credibility and improve your sites search engine placement through the increase in one-way backlinks.
It's not as fast as Pay-Per-Click advertising, but the results are longer lasting. Both methods certainly have their place and smart marketers take advantage of as many different traffic sources as possible.
There are many things to take into consideration when using article marketing to build an opt-in list but they all pretty much boil down to four things:
1. Exposure
In order for you to generate a sizeable amount of targeted website traffic through article marketing, you must ensure that your articles are distributed as widely as possible.
Sending your article to a few distribution outlets simply isn't enough. You have to distribute your articles to as many quality sources as possible in hopes that they will be picked up by other Website Publishers, Blog Publishers and Ezine Publishers.
2. Readership
Now that you've distributed your articles far-and-wide, it's important to get readership from your target market.
Writing an interesting Title that invokes curiosity and stresses the main benefits the reader will receive should be your first priority.
After that, writing useful content that is of keen interest to your target market will help increase your readership and your distribution.
A variety of content publishers will routinely scan the article directories looking for quality articles to produce on their sites.
If your articles are well-written, they'll spread faster than a Southern California wildfire in the dead of summer.
3. Compelling Resource Box copy
It does little good if you're not converting your readers into website visitors. This is the job of the Resource Box and amazingly, many article marketers seem to put little thought into this.
Your Resource Box copy should be written in the "third-person" and contain information which establishes your credibility.
If you've written a book, mention it. If you have been involved in the niche for a number of years, explain your involvement.
Don't worry if you don't have formal credentials as this is not a necessity. If you're writing about Gardening and have been actively gardening for a number of years, make a mention of it.
All article writers should be able to make a statement to enhance their credibility. If you have enough experience to write quality articles I guarantee you can come up with something.
The last element in a writing successful Resource Box copy is including a "call to action."
Do not leave your readers confused. Include a "call to action" in your Resource Box and invite your reader to visit your website or blog for more information.
4. Collect Information
In order to build a list you'll need a way to capture the information of each and every visitor that comes to your site.
Typically, a free offering, frequently referred to as an "ethical bribe," is offered in exchange for a visitors contact information.
Don't ask for more information than is necessary. If you're offering can be downloaded, simply request their name and email address.
Since list building is the core of almost every successful business online, it's important to put a lot of thought into this entire process. Make sure you test your conversion rates as you may uncover areas which need improvement.
The main areas to test include traffic sources, copywriting, site graphics/layouts and the free offering itself. You may find that a "special report" increases conversion over a "mini-course" or vice versa.
The main thing is to create as many traffic sources as possible and then refine your conversion process. If you do this, you're sure to find success in your list building efforts.
Related Tags: email marketing, list building, article marketing, targeted website traffic
Kevin Koop is the creator of the "Article Domination Method" and a new ebook entitled, "Free PPC Update - A Special Report." If you'd like to increase your Targeted Website Traffic or learn more about effective List Building techniques visit: http://www.FreePPCUpdate.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Email Articles - All The Reasons To Play Nintendo Wii
The Nintendo Wii is a fine system that has people of all ages playing it. From small kids to seniors - Computers, Can Your Email Address Account Ever Expire?
"Just because a person has an email account doesn't necessarily mean that they are an active ema - Email Marketing: sending HTML VS sending text emails
HTML or Text Emails for Email MarketersThe idea of what type of email to send to one's recipie - Spam Checkers More Important than Ever
Ask anyone you know if they like spam and they will probably give you an incredulous look. Now - Link Popularity, How to Building an opt-in email list the right way
Imagine if you had a list of 10,000 names and addresses of people who agreed to opt-into your ph - Email Marketing and Your Small Business
Your small business needs email marketing to survive and save money on advertising. In general - Small Business Marketing Tips
When it comes to small business marketing there are several things that must be kept in mind. - Email Evolution and Relevance of Email
Today when people open their email inbox they want to see emails from co-workers, friends, fam - Business, Use Adsense Templates For Your Squeeze Page
One of the things you need when you start an online business is a list. You have heard the old s - In Just One Day, We Made Over $4,000 Using Mailloop!
The PROBLEM is, unless you automate your email chores early in your business lifecycle, what you're
Most viewed articles in this category:
- Email Overload
Email overload is such a big problem that I believe your Site Pro News subscribers would love to rea - How To Use An Autoresponder On Your Website
Ok, so you have a great product and people are visiting your site, but perhaps even though they are - Get Your Emails Read: The Key Points
If you have an email list then you will realise that in order to leverage that list for profit, you - Bulk Emailing - Is it Really Such a Good Idea?
A couple of years back there used to be ads all over the place advertising bulk email software. Thei - Why is your 'from' Address so Important for Email Deliverability?
1) From name is not always displayed AOL only shows users the from address, not the from na - Etiquette For Effective Email Marketing
It's an old, old saying, but it's true: you only have one chance to make a good first impression. - Building Target Opt in List and Affiliate Marketing
Would you like to find out what those-in-the-know have to say about list? The information in the art - Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the bas - The Reign of Spam Continues
Spam has turned into an out-of-control monster. The amount of junk email being sent in cyberspace ha - Highly-targeted Opt in List Building
When most people think of targeted list, what comes to mind is usually basic information that