There are many benefits to Google Adwords, especially when it comes to small business marketing. Companies will do best when they combine Google adwords and email marketing as well as other methods of advertisement. There are many benefits of Google Adwords. First of all, with AdWords you will be able to target your ads to those people who are actually trying to find services or products similar to yours. This makes the entire advertising process easier because your ad will only be seen by people actively looking for what you are selling or providing. Because of this you won't waste your time showing your ad to those who aren't really interested in your product or service or those who simply aren't very likely to buy anything you are selling. The combination of this means that you will receive a return on your marketing investment like you can't obtain from any other marketing means.

The number of people you will reach is many more than you can probably imagine. The vast majority of United States Internet users see adwords every month and there are many more across the world that do, too. This means the potential reach for your products and services is much more than you could ever hope for without Adwords. Similarly, when you use Adwords you will have a better chance of having individuals subscribe to your email marketing list and will be able to build an amazing marketing campaign based on this opt in list.

Since small businesses are usually on a budget it is really important for marketing to be cost effective. Adwords is actually very cost effective because you have control over your marketing. You may choose to pay for CPM or CPC, which is the difference in impressions or clicks. You choose how much you are willing to pay for each click or ad view, so you are in total control of how much your small business pays for marketing. Since you will be using email marketing in conjunction with this, and that is relatively affordable, you will be able to spend a little more on your most popular adwords. If you are on a strict budget then you can set a daily limit so that when your Adwords' account reaches that limit in a day's time it won't exceed it. Depending on how your budget is and how much business you get you can always edit your Adwords spending limit. The best thing about Google Adwords is that people are presented with your ad at exactly the same time they are looking for information on your product or service.

With your control over Adwords, how much you spend, and the keywords you use then you will not exceed your marketing budget and will be able to grow slowly and on your own schedule. Small businesses should definitely take advantage of this marketing option.