This is not just related to the aesthetic appearance based things but also to general health and well being. Nobody likes the wrinkles and pains that old age brings with it. Which is why, anti-aging research has been the one industry where billions of dollars have been pumped in over the past few years. All of it in the quest for anti aging treatments!When one uses the phrase 'anti aging treatments', the first thing that comes to mind is anti wrinkle creams! In fact, these creams have become almost synonymous with anti aging treatments and have thus given the entire genre a stunted and narrow definition. But anti aging treatments are about much more than merely removing the wrinkle off ones face! Anti aging treatments are all about holistically treating the aging human body to make it look and feel young. And this involves much more than the merely superficial. Although looking young is most evident in the physical appearance, it has a lot more to do with the overall health and fitness of the body. And genuine anti aging treatments will concentrate on the inner well being as a precursor to external appearance.But the world of anti wrinkle creams, face stretching creams and the like have given the entire field of anti aging treatments a bad name. Superficial anti aging treatments treat merely the external body. But even then, superficial anti aging treatments are a multi million dollar industry. Studies estimate that nearly 80% of the over the counter drugs and creams sold as part of anti aging treatments, actually belong to the superficial or external cosmetic category. And when the industry itself is worth several billions, you can safely imagine how large that is!But more important than using anti aging products, is learning to choose the one that are beneficial. It is not true to say that all prescribed anti aging products are beneficial. In fact, any cosmetic anti aging product brings with it a certain amount of side effects. This is because anti aging product go against nature as it were. They try to reverse and sustain what is essentially a natural degradation of the human body. And anything that tries to reverse the natural, naturally faces resistance. This resistance could take the form of mild, rashes and pains. But if intensive chemical anti aging treatments like invasive surgery, botox injections and the like are used, they could leave more serious effects like scarring and freezing of the facial tissue.However, there is a school of thought that anti aging treatments are a recourse adopted by the busy and the stressed out population as a way to regain their youth. It has been found for instance that almost all anti aging treatments are used by urban and cosmopolitan dwellers. Rural dwellers on the other hand, scarcely feel the need to use anti aging treatment. Their simple lives help them live longer and fitter lives.

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