Best Book Marketing Tips Help Self Publishers
In today's publishing marketplace, the success of a book depends greatly on a strong marketing plan. This article will provide you with easy, free, and cheap book marketing, promotion and publicity tips to get you headed in the right direction. You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your focus every day.
Make sure you have at least one good AP style press release, which you can send out for the lifetime of your book. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. When picked up by the wire services, a press release can easily end up generating hundreds of mentions for your book.
Invest in press release submitting software, or at least set aside time every week to send out a press release online to the press directories. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many.
Don't underestimate the value of a good press release for making book sales. Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases.
Submit articles to online article directories that focus on your book's topic to drive customers to your website. Make sure to promote and market your book each and every day, both online and offline. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount just above book production costs.
Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room for you. Be your own publicist and send a press release along with a review copy of your book to publications in your book's genre and to book review magazines.
I've seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don't advise it in the beginning or sometimes at all -- get your feet wet first so you know what you're doing.
Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a video or DVD copy of any television broadcast for future promotions. It's important to publish a website that focuses on your title; you'll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Create an online contest and list it in online contest directories to drive traffic to your website.
Make sure your sales letter or flier is first rate; this is the formal presentation of your title to the prospective buyer. You can give away a copy of your book in a raffle at a local function to get more book recognition. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.
Remember to make sure your book is listed in Books-in-Print; don't assume it's already there. Make at least five telephone calls a day that relate to marketing your book.
If your book solves a problem, focus on this in your marketing. Every day it's important to focus on a wide variety of marketing approaches.
If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book; many self publishers have done it. Make sure to do some serious marketing and promotion every single day. Use your book promotion and book marketing dollars wisely; go after all the free and cheap resources daily too.
Related Tags: press release, book marketing, market books, marketing book, sell book, marketing plan.book marketing tip
For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your