As you may or may not know, there are a whole lot of keyword research tools on the market today. As with any other market that has a lot of players, some of them are good and some of them are not so good (even bad!). In 2006, a fairly well known Internet Marketer named Brad Callen put forth yet another keyword research tool, promising to blow away the competition. Following in the footsteps of his wildly successful SEO Elite, Brad released Keyword Elite in March.

So does Keyword Elite deliver? Does it really "blow away the competition"? I'm not one for hype, so admittedly I'm hesitant to use phrases like that. And I won't here. But I'll just say that, in summary, Keyword Elite is one of the top if not the number one keyword research tool on the market today. Why do I say that? Keep on reading.

First of all, Keyword Elite is broad in scope. You can do so many things with it. It will be difficult for me to list every feature I like, but I want to cover what I think are the most important features of this program. First of all, Keyword Elite does one thing that no other keyword research tool does, and it does it well. Keyword Elite actually finds related words for you when you're building a keyword list. And I don't mean vertically related words but horizontally related. Here's what I mean:

If you enter "turkey" as your base word, most keyword tools will output words like "turkey soup" or "butterball turkey". But if you enter "turkey" as your base word with Keyword Elite, you're bound to not only get "turkey soup", but also "thanksgiving" and "wiseguy". You see, in addition to the traditional vertical approach, Keyword Elite also attempts to gather a keyword list by trying to guess the meaning of the word (the horizontal approach). This is huge, and will increase the size of your keyword lists immensely! Of course this latent semantic technology isn't perfect, but as the search engines also start to employ this more and more, it helps to be using a keyword tool ahead of the curve.

I also can't go much longer without talking about the miracle advantages Keyword Elite has for an AdWords advertiser. You can easily interface with AdWords from within the Keyword Elite interface itself, dumping hundreds of keywords in an ad group with the click of a button. Are you serious? This tool is going to save AdWords advertisers a whole lot of time. A ton of time. Keyword Elite also allows you to conduct a search against Google for a given keyword, and it will output the CPC (cost per click) averages for that keyword, as well as display the number of campaigns Google currently has running for that keyword! Hello! Can you say market intelligence?

The other awesome feature for AdWords advertisers is the fifth module to the program, which is all about spying on other advertisers. Sounds good, doesn't it? It is. The idea here is that you take your massive keyword list (which you built using the other Keyword Elite modules!), load it into module 5, tell the program which domain you want to spy on, and let it churn. And then you wait. When it's done, you'll have a smaller subset list of the keywords that advertisers of that domain are actually bidding on. You can even schedule this feature to run every day, and then go back and compare the results over a period of several weeks. If the same advertisers keep showing up day after day and week after week, then you can be sure their ad is bringing in the money. This is just an awesome feature that is really giving AdWords advertisers an almost unfair advantage. Your competitors are going to need a miracle. Seriously.

There are loads of other features in this mammoth tool which I'm not going to get to here, but the bottom line is that if you want a professional keyword research tool and don't feel like spending money continually on other subscription based tools, stop wasting time and go buy Keyword Elite now. You won't regret it.