The main reason why businesses must opt for brochure printing is to give people a sample of what they can offer to them. If you talk about samples, you must bear in mind that you have to choose the best among everything that you can bring to the table.

If your company has lots of products, for sure, not all of those are bestsellers. So if you are to use brochure printing to market your products to your clients, choose the ones that you deem will pique their interests.

- Take good pictures of the products that you will highlight on your brochures. This is easier done these days. There are many good cameras available that do not cost as much. It is never too late to start practicing those shots. But if you still cannot find the right photos that will do justice for your ads, there are many software that can help you tweak such a bit or drastically, if that's what you want. And if you find out in the end that photography is not your cup of tea, then that is the time that you rely on a pro to carry out the task for you.

- Do not waste a good photo with an unworthy caption. Remember that you want to sell your products. That is why you are doing such marketing tricks. Look at the brochures used by your competitors. List down what makes them tick and what makes them fail. Learn from your own observation and apply what you have gathered on your own materials. You can also rely on the services of a pro if writing isn't your forte.

- If you are going to get your materials published, abide by the requirements of your chosen printing company to avoid any hassle. Ask about the bleeds and margins. Or better yet, if you are to have brochures printed, download the template on the web site of the printing company that will process the materials in the end. He right one will have the sizes and kinds of folds that you wish to apply on your materials.

You might ask what you can do with the products that are not selling. There must be vital reasons why you are holding out to such even though they are not as popular as your other products. Maybe you believe that they have the potential but aren't yet given their own time to shine.

You can also include them on your brochure printing venture. Here are some tips on how you can do that.

1. Offer your clients free samples of the unpopular products once they visit your stores. Who wouldn't like to get freebies? Anything that is free, especially at this time of financial crisis, will gather the needed attention.

2. You can also recommend the use of the unpopular products along with the popular one for best results. But make sure that such claims have a basis. You don't want to get into trouble by committing false claims.

Let brochure printing help you create gems out of all your products and services. But make sure that you use the tool wisely by following the tips mentioned above.

More tips on brochure printing can be found at Brochures Printing Online: Brochure design printing services, custom tri fold brochure, 8.5x11