Tea and Tea Rooms
Additional value is created by the tea room through offerings of tea related food like scones and sandwiches and many tea rooms play soft enjoyable music to complement the tea drinking experience.
A well run tea room soon develops a following of loyal customers who patronize the room frequently. The new American tea culture places high value on stress reduction (perhaps partially attributable to the relaxing properties of L-Theanine-a natural amino compound occurring in tea), product purity (Fair Trade and certified organic tea is thriving in the U.S.) and exotic brewing accessories (the after-market for tea accoutrements is substantial compared to espresso-based drinks).
Until the boom in RTD teas (circa 1990-95) made tea drinking simultaneously easy (nothing to steep or prepare), hip (colorful packaging, zany copy and chic packaging) and healthy (a no/low calorie, antioxidant-rich alternative to soda pop), tea sales in America were sleepy at best.
Annual retail sales had not reached $1 billion prior to 1990 and tea producers were simply uninspired. Snapple, Arizona Iced Tea and a handful of other specialty RTD teas catapulted the entire loose leaf tea category into double-digit growth while whetting appetites on Wall Street.
Increasing interest from America's 76 million baby boomers just beginning to embrace tea as a health-promoting product for the entire family is laying a solid base for loose leaf tea.
Tea has been proven to offer clear health benefits in the form of cancer prevention, reduction of stress and blood pressure, and the promotion of a lifestyle characterized by well being and contentment. Tea is an ideal complement to a lifestyle of exercise and diet as a program for healthy living.
This exceptionally health-conscious demographic is starting to explore loose leaf tea culture through brewed tea beverages, tea-based skincare products and neighborhood cafés offering exotic teas. The consumer product dollars available for loose leaf tea purchases within the U.S. over the next decade will be significant .
This stellar consumer interest in tea is being driven by scientific findings linking tea consumption and improved health and a seemingly endless wave of favorable media coverage.
Novel flavors and convenient packaging may be securing American consumers attracted to loose leaf tea, but news of the health promoting benefits afforded by regular tea consumption is the number one market driver.
Researchers at The Natural Marketing Institute (NMI), Harleysville, PA, have released survey data indicating heavy frequency consumers of herbal and hot teas spend more on healthy and natural products than the general population or coffee drinkers.
This is yet another indication of the emerging demographic pursuing loose leaf tea within the nation's hottest spot for loose leaf tea sales-natural foods retail outlets.
Finally. As the demand for loose lea tea grows, customers will also demand pleasant and wholesome surroundings to better enjoy the tea experience. The tea room business, as a result, has a very strong growth path and a bright future.
Related Tags: tea, green tea, wu-long tea, black tea, oolong tea, tea rooms, value added
Jon M. Stout is the Chairman of the Golden Moon Tea Company. Golden Moon Tea carefully selects the finest rare and orthodox teas, which are processed slowly and handcrafted with extreme care. At their website, you can learn more about their current tea offerings, including their exceptional green tea, white tea, black tea, oolong tea (also known as wu-long and wu long tea) and chai. Visit goldenmoontea.com for all details concerning the Golden Moon Tea Company's fine line of teas.
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