In recent years, increasing number of companies has adopted the trend of outsourcing services. Companies mainly utilize their funds for promotion and research, and there are only a handful of companies, which outsource services for the promotion of their product.

In order to understand whether, outsourcing marketing services is a feasible idea, you have to carry out a market research. Global competitive advantage requires a well-developed data analysis, so that data handling, customer profitability, risk management and cost reduction can be worked and improved upon.

It is essential that the company churns and filters the data, in order to extract useable data and then implement it in the business. Market research enables the company to glean at the core business strategies and strategic policies. Market Research data enables the company to have an insight into the future and developing trends. Once it has the data relevant to future and developing trends, it can form a Market Research Report.

India is constantly developing and improving in the field of outsourced market research. Indian companies are all set to tap opportunities offered by international players in the field of market research outsourcing. Industry analysts estimate, that by the end of fiscal 2007, India could account for a total $17Bn. {one third of the total global market}.

The European Society of Market Research (ESOMAR); which is a global association of market research professional; said that 50% the $21 global market research industry can be outsourced.

India has witness phenomenal growth in the field of market research. As increasing number of companies are looking forward to expand their business globally, market research companies also need to expand their business, internationally.

Market research firms also have to focus on multiple research methods, such as telephone, personal interview, Internet etc. Besides covering the global market, market research companies are also required to study specific markets, countries and the subject matter. Market research companies are getting hold of companies, which have similar or additional capabilities as the companies, for the same.

There is no doubt in the fact, that outsourcing has enabled market research companies to reduce overhead cost. Research firms can improve their market standing by reducing upon the cost or sharing it with their clients or adopting a just blend of the two.

To avail more information on Global Outsourcing Services and Market Research reports log on to the website: http://www.rncos.com.

RNCOS E-Services Pvt. Ltd. is an industry leader in the field of online business research. We specialize in industry research on various business verticals. To read our market research reports, visit us at our website: - http://www.rncos.com or email us at info@rncos.com.