Over the last number of centuries mankind has gone through two major evolutionary leaps. Those were the Agrarian Revolution and the Industrial Revolution. These periods of mankind's evolution heralded new possibilities, new technologies and new lifestyles for mankind.

Currently, albeit not known to many people, we are moving through the Information Revolution. Through our recent breakthroughs in technology, most notably the internet, we are now witnessing an era where we can transmit, store and expose ourselves to information like never before. We can conduct business on a global level and keep up to date with events and news anywhere in the world. Social groups are now able to share ideas and learn from one another without being shackled by geographical locations. It is truly a remarkable time in the history of mankind.

Yet with all this information available at our disposal we have an increased chance of information overload. This is especially true in the sense of advertising. This year it was estimated that global advertising revenue was $605 billion! Advertisers would clearly not invest this much amount of money in a year if they did not believe in the power of advertising. They know, quite correctly, that we can be influenced in very insidious ways.

Whether we like it or not information flows to us from a myriad of different forms. Quite passively, we can end up adopting beliefs, attitudes, and behaviours as a result of this influence. For instance have you ever been in a supermarket about to buy a product when suddenly you opted for another brand instead, without rational explanation? Maybe you got a feeling or an inclination to buy another brand. Whatever the case it's likely that you have been influenced by the power of advertising.

The media also has a major impact in our lives. Its effect on the general populace can be highly significant. For instance if it elicits a state of anxiety and fear from the public it will ensure it retains a captive audience. This in turn benefits advertisers and political factions who can then send their message and information to a very receptive audience.

In many ways this effect can be likened to keeping the public in a state of collective hypnosis. When in a hypnotic trance a subject's awareness can be directed to exclusive content to the exclusion of other content. In this way the subject in the hypnotist's trance may only be able to notice the sound of the hypnotist's voice when in fact there are many other voices in the room. On a mass cultural level the effect is the same, differing only in scale. We find that different cultures are able to direct our attention in specific directions.

Particularly in the West this 'collective trance' ensures that our attention is driven to areas that have the overall effect of keeping us in a perpetual state of anxiety and concern. Effectively we become programmed to be anxious and depressed about everything including financial issues, health concerns, terrorists, social status, failure, job security etc The list goes on and on..

Yet increasingly many people are escaping from the collective trance of the Western world. They are beginning to realise that when detached in their own peaceful state the negative influences of everyday reality have no effect. Many people describe this as 'being in the now'. When people reach this awareness they find that in any given moment there is actually nothing to worry about. Think about that right now as you are reading this. Are you in immediate financial, physical or health danger? The answer is most likely to be no in all cases.

The worry or fear exists only in our mind which has been conditioned to think in this way. It's not that the problems necessarily disappear it's just that you are able to put them in their proper perspective. A calm mind is like a still pool reflecting the moon with a clear and true image. A disturbed mind is like a pool with ripples on its surface. When this happens the reflection of the moon becomes distorted.

In the Ultimate State I teach you a simple but highly effective technique to detach yourself from the collective trance and take a new perspective on all the information that comes into your awareness. Think of it like a meta-perspective. Sometimes we need to be able to step back from all the information we receive to be able to process it all. Otherwise we can become confused and subject to all kinds of negative influence. When in the Ultimate State you will be blissfully calm and fully alert. Instead of being in the collective trance you will be in your own. Enjoy!