Voice Overs Tell Stories
With all of the advantages this new world and new media bestows, it is very important that a message received is a message that is understood, believed and acted upon. Much of this depends on the copy writing and voice over skills of the messengers, which brings us to five different characters if you will that will help you get your message across in a direct and effective way.
1. Instructor (formal, didactic voice over)
2. Real Person (informal voice over)
3. Spokesperson (advocate, authoritative voice over)
4. Narrator (omniscient storyteller)
5. Announcer (sets the stage and calls for action)
Let's explore these types of character roles in detail.
1. Instructor
When teaching someone on what to do, for example, a corporate training video or children's game, the voice over best suited for this kind of project is a straightforward, didactic and educated voice. The role of this particular voice talent is to instruct or provide information to fulfill a specific goal or purpose.
2. Real Person
Projects requiring a more casual approach often benefit from relatable, genuine voice overs. These voice overs are referred to as "Real Person" voice overs, commonly known as the "regular guy" or the "girl next door". The character is homegrown, sensible, and friendly with a touch of familiarity and provides a more intimate interpretation that instills trust.
3. Spokesperson
A spokesperson can be on camera or off camera depending on the medium you are using. The role of a spokesperson is generally played by a confident, charismatic person able to promote a cause, product, or service with ease and authority. A voice over of this nature needs to be driven, optimistic and assured.
4. Narrator
Storytelling is where the narrator is most at home. Omniscient, courteous and honest, a narrator's job is to provide an audio landscape for a listener, briefing them on background information, posing questions, and providing solutions as they guide their audience through a program or documentary. Narrators can be male or female, and the most important factors are that they can communicate clearly and engagingly.
5. Announcer
The announcer, often heard live at events, on commercials, promos or introducing segments for podcasts, is a product of the broadcast age, most celebrated at its height in the Golden Era of Radio and early television broadcasts. Announcers can introduce an idea and assertively make a call for action at the conclusion of a commercial advertisement or short video. One common misconception is that an announcer has to sound like an announcer from decades ago, however modern announcers act more like narrators, and in many cases, adopt the Real Person approach.
Now that you've met the different kinds of people or characters that can help to make your production a success, the next question is where do you find voice talents?
If you are reading this article, you are already on your way to locating a voice talent to record for your project.
Using the Internet to find a voice will streamline all of your efforts, saving you a significant amount of time and financial expense. Over 50,000 people have discovered just how easy it is to find the perfect voice for their project at Voices.com, the voice marketplace. At Voices.com, you can search for, listen to and hire professional voice talents to record your voice over within your budget range. Posting a job to find the appropriate candidate to record for your project is not only convenient, it is also a desirable option, providing you with the opportunity to choose the voice that will best represent your company and deliver on your vision.
The professionals at Voices.com can take your script from concept to completion and quickly become an integral part of your creative production team. Breathing life into the written word is what they do for a living, so you can rest assured that your project is in a good hands with a Voices.com voice talent.
To learn more about Voices.com or search for voices, visit http://www.voices.com/
Related Tags: marketing, advertising, video, audio, voiceovers, voiceover
Stephanie Ciccarelli, Public Relations Manager. With experience in human resources, vocal production, and copy writing skills, Voices.com co-founder Stephanie is able to effectively communicate the objectives of Voices.com to voice actor and client members through the Voices.com blog network and weekly eNews mailings, personalizing the experiences for all prospects and customers of Voices.com. Stephanie has a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario, specializing in vocal education and performance. She is also the author of The Podcasting Ebook: Your Complete Guide to Podcasting and The Definitive Guide To Voice-Over Success, and The Voice-Over Script Collection.
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