Will consumers get juiced over the amazingly healthy açaí berry?
Açaí - The Brazilian Energy Fruit - (Pronounced ah-sigh-ee)
At this stage açaí is just scratching the surface of consumer awareness in Australia, but if the Californian market is anything to go by, this super-fruit is in a league of its own within the health food industry. It can be argued that açai is the healthiest fruit on the planet because of the balance of nutrients it offers. In Australia açaí has become readily available through RioLife (www.riolife.com.au), a Sydney based business operated by three young guys, who have been friends since school days. The young entrepreneurs were travelling in Rio de Janeiro last year, when friends introduced them to what the young men call a Rio Bowl - liquefied açaí pulp and guarana blended with banana and topped with granola and sliced bananas. After seeing the amazing success of the product in Rio and California in 2005, the trio decided to start their own company ‘RioLife’ and bring the açaí sensation to Australia.
RioLife partner Jeremy Liddle said they launched açaí at various bars and cafes on the Northern Beaches. “The main products are the famous Rio Bowl, Rio Juice and Rio Smoothies which are based on authentic Brazilian recipes. The business also has a home delivery facility so consumers can experiment with their favourite fruits to make Rio Bowls for breakfast or as a snack,” said Liddle.
The three partners are also considering the idea of entering the energy product market. Açai combined with guarana is a strong healthy competitor for the many canned energy drinks on the market. Also, like Red Bull, açaí is proven to mix fantastically with alcohol.
“At this point, RioLife is focusing on grassroots marketing to highly health-conscious consumers such as at new-age festivals and sports competitions, as well as introducing the product with in-store promotions and demonstrations,” continued Liddle.
RioLife has succeeded in getting some restaurant chefs to cook and experiment with açai and the news and entertainment media are beginning to pick up on the buzz surrounding açaí as well.
“It's RioLife’s goal to make açaí an essential lifestyle fruit for healthy living and sustainability as every unit sold is contributing to the sustainability of the Brazilian rainforest,” said Liddle.
Riolife’s açaí is now available through Manly Freezers, Balgowlah and Manly cafés Fresh at Manly, One Earth Organic and Rion Café – and at Dee Why’s Sea Change cafe. The business is rapidly expanding.
Please visit our website at http://www.riolife.com.au for further updates.
For more information contact Jeremy Liddle at info@riolife.com.au
ABOUT RIOLIFE
Riolife was inaugurated in 2005 and launched its premium product Açaí in November 2005. Riolife has the distribution rights for Açaí from Palm Beach to Bronte and focuses on health food stores, cafes and restaurants as well as a home order service.
RioLife’s focus includes not only a love affair with açai fruit and its nutritional qualities, but also the romance of the Amazon rainforest and the ideological allure of acai’s sustainable-agriculture platform. The popularity of açai offers a way to encourage the spread of so-called "sustainable" agriculture in the rainforest: the more the Amazonians are encouraged to tend to crops of wild açai, the less likely they are to strip the trees from the forest in order to convert the land into arable plots. For this reason world renowned pro surfer Joel Parkinson and other pro sportsmen and media icons such as Oprah are endorsing the fruit.
In line with this environmentally friendly approach RioLife chooses to supply and promote the use of bio-degradable packaging, encouraging all café and juice bar owners to use this fantastic new idea instead of PET or conventional packaging products. The bio-degradable packaging, made from corn starch, decomposes in roughly 60 days.
ABOUT AÇAÍ
Açaí's taste is generally described as that of a berry with a hint of chocolate. In Brazilian beverages açai is usually mixed with guarana, a stimulant extracted from another native-grown berry. There's no doubting the current marketplace momentum for products such as açai, a berry found growing wild in the tops of an Amazonian palm tree that is cultivated by rainforest denizens.
The berry is nearly completely seed; after being harvested wild the skin is stripped off at the point of processing and mixed with water to make a pulp. Açaí pulp contains an impressive nutritional elixir. At the top of its nutrient list are anthocyanins, powerful antioxidants, of which açaí contains amounts 33 times greater than red wine and significantly more than other fruits such as blueberries, that have recently been gaining attention for their antioxidant content. Açaí also contains omega-6 and omega-9 cholesterol-fighting fatty acids, more protein than the average egg, essential amino acids, and vitamins and minerals ranging from vitamin E to calcium. And, one last thing, any drink or meal containing an açai guarana mix acts as an instant energy booster. Oh yes don’t forget - the native people of the Amazon claim it is a natural aphrodisiac.
Jeremy Liddle is a local Manly man, Sydney Australia. He has been livin and working abroad for the past 18 months, and has now returned to bring the acai sensation home.
http://www.riolife.com.au
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