Website Promotion, Drive Targeted Traffic to Your Site
Targeted traffic is the people and businesses you want to attract; the ones who are likely to buy your product or use your services. While no traffic is bad traffic, targeted traffic is better traffic and here are a few ways to drive it:
Get listed on web directories
These work like online phone books, but are categorized by industry. If you specialize in internet marketing you'll want to get your site listed in as many internet marketing directories as possible. The Yahoo Directory is one of the best and you can get more specific by listing under subtopics like email marketing or market research.
Link with other websites
Find online businesses that compliment yours and ask the owner to put a link to your site in exchange for a link to theirs. This is a tried and tested way to expose your business to an already interested audience. Search engines also pick up on the number of links to your site, which increases your ranking.
Choose your keywords carefully
When listing your site with search engines make sure you choose the right keywords and be as specific as possible. Using broad keywords will get your site lost amongst the thousands of other businesses like yours. Use your keywords throughout your site, but only within quality content. If you overuse keywords, search engines will consider your site spam and drop it from their listings.
Advertise
Another way to promote your business to a targeted group is pay-per-click advertising. You can use programs like Google Adwords to create ads assigned to a list of keywords chosen by you. If someone searches ‘New Jersey internet marketer' and that's a key phrase you've chosen then your ad shows up in sponsored listings.
Write articles
Well written articles will keep people coming back to your site as you continue to provide new and useful information. You can also post them on directories like Ezine Articles to drive people with related interests back to your site.
Whether you're a novice or experienced online entrepreneur, these are all great methods to reach your targeted audience on a continual basis.
Saul Marques is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Saul and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Saul visit http://www.HitTheMillions.com
Related Tags: home business, internet marketing, online business, web 20
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