Kid Pj's and Sleepwear
Traditional children's night-gowns are just not as high in demand as they once were. Sure, in those winter months near holidays many parents still like to buy something pretty and comfy for their kids to run around the house in (especially when company is over), but as far as the normal everyday bed time goes, thermals, cotton T-shirts and shorts, and boxers are taking over. Most parents do not even consider the flame retardant feature to most children's pajamas when picking things out. Adults are buying pajamas less and less, and so they are finding them less important for their kids as well. Though this is changing what you find on childrens clothing hangers, actual sleepwear has found its place in another niche of the bedtime market.
By using novelty to emphasize sleepwear on the sales floor, industry leaders believe that sleepwear is far from sinking. The most effective technique for sleepwear sales thus far, is including specialty items along with the purchase of particular garments. This is especially useful for those pajamas that have a cartoon, super hero, or other theme that can be paired with action figure toys, teddy bear, or other popular kid's merchandise (depending on age group). This helps a parent to think about the value of the sleepwear in addition to another product, making them more likely to consider taking it home. Novelty pajamas are becoming more and more popular with the addition of three-dimensional screen-printing and all sorts of licensed images. Almost fifty percent of the current little girl's sleepwear that is sold has some specific character licensing. Character licensing sells shoes and sportswear to adults, why not pajamas for the kids. Disney of course is a major player in this. Those timeless classics such as Sleeping Beauty, Beauty and the Beast, Alladdin, and more give an incredible boost to the value of children's sleepwear.
With a little bit of creative thinking, the kid's pajama industry still has a full life to live in children's retail. Image licensing and combination gifts make pajamas more than just something for kids to sleep in. Instead, they give parents another idea for a fun and entertaining thing to get the kids, and if it serves a practical purpose as well, then it is a great thing to get for the kids any time of year.
Related Tags: kids clothes hangers, clothes hangers, hangers, childrens clothes hangers, wooden clothes hangers
About the Author: Ron Maier is the owner of Only Kids Hangers, a leading provider of childrens clothes hangers and baby clothes hangers. The right children's clothes hangers really make the difference in kid's retail. For more information, please visit http://www.onlykidshangers.com
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