Web Site Promotion with E-Greeting Cards


by Kris Koonar - Date: 2007-05-30 - Word Count: 610 Share This!

Website promotion need not be boring, as many people seem to think it is. There are many ways to bring traffic to your website, which can be full of fun, both for you and your customers. For example, various kinds of contests, giveaways, cartoons, quotes and daily jokes can attract traffic to your website and also encourage them to refer your site to their friends and family. These promos are called being sticky in the business, and having sticky features on your website is one of the best Internet marketing techniques that you can use. Here are a few fun filled sticky additions that you can incorporate in your website which will result in bringing customers back again and again.

E-cards serve as the best way to promote your website. If you offer a selection of e-cards for free on your website, the traffic to it will increase in two ways. First, a good choice of e-cards, especially those that fulfill a niche, will get people back whenever they need to send a card. Second, since the recipient will be required to come to your website to access their e-card, it will give you the opportunity to do business with them.

To really make the most of this kind of strategy for website promotion, you should create or select greeting cards that have a common connection to your website, and provide incentives for sending these cards. Try considering unusual niches. For example, if you sell uniforms to medical professionals, you could create a Hello, Nurse! line of greeting cards that feature orderlies, nurses, doctors, and so on

Competition always creates thrill so devise a competition or contest and let the visitors vote for the winner. A fun competition will always get people to spread the word to their friends and acquaintances. Your own tastes and the website niche will be the deciding factor for the subject of the contest. For example, a pet care website features a weekly Cool Cat and Hot Dog competition, where the visitors can upload the photos of their pets for other users to vote on. Once a week, the winner receives a gift voucher, which can be redeemed at any local pet store for free pet care products. Contests like this do not need anything extra to run, and the website is publicized by the people taking part in the contest who tell their family and friends to log in and vote for their pet.

Other website promo ideas that might work for your network marketing are Kids Do the Darnedest Things, Best Wedding Tips, Name the Mascot, etc. The contests which will increase the traffic to your website the most, and thus broaden your customer base, are the ones that involve the visitors in participating in the voting.

Featuring a daily joke, cartoon, or a tip for the day on your website which can be shared by an RSS feed is also very effective. People love things that make them laugh, inspire them, or give them something to think about. By offering an inspirational quote or a healthy tip you can make your customers day. You can send these through a daily email service to a mailing list, knowing that many customers will forward these to their friends, with the link to your websites intact, thus increasing the exposure of your website, resulting in increased web traffic.

Besides being fun for you and your customers, you can also benefit on anything that uses daily updates to your website. The frequent changes and additions pay off in more content for your web site, and also increase the visits to your site by search engines that catalogue it.


Related Tags: corporate greeting cards, e cards

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