When you are getting ready to plan your advertising gifts for the future, you will be thinking in terms of the mass market. Perhaps last year it was pens, and this year you might be looking into something like a mouse pad or mugs for your faithful clients and for those clients that you hope to attract to your business now and in the future. This is great for the general population, but there is an angle that you might not have considered.

Everyone loves to get a gift, no matter what the occasion might be, and even more if there is no occasion. A gift to a client, even if it is just advertising, shows that client that you are thinking of them, and that you are concerned enough about them to want to make sure that they are happy. Advertising gifts are a great way to get your name out to your clients and keep your company in great standing with clients all over the place.

For the biggest clients in your books, however, you might want to think about doing something a little extra special this year. Instead of the pens that everyone is getting, consider doing something a bit extra special for your biggest customers and for the biggest accounts that you hope to land in the near future. Consider a personalized gift that goes above and beyond the general advertising gifts that you hand out to everyone else.

Your biggest clients will feel special when they receive a personalized gift such as a business card holder to use. They will know that you have gone to extra effort for them, and that you place a special value on your business relationship with them. They will be especially pleased that you have decided to go that extra mile and give them something unique that will be of use to them in the future.

In addition, they will think highly of you, and will be sure to look to you for their needs in the future as well as passing your name and business cards along to their friends and clients when these people have need of the services that you offer. They will be glad to recommend you to their own friends and family because they have seen how well you treat them and will want to pass on those great business ethics to their loved ones.

Your personalized gifts will cost you a bit more than the generic gifts that you are sending out to everyone else, but the payoff for your biggest clients is worth the extra cash that you spend now, and you might even find that you are making that money up rather quickly because of new business.

Keeping the big fish of the industry happy is one of the best things that you can do to ensure that your client base continues to grow along with the business that you get from existing clients. Your investment will pay off when your clients see how important they are to you.