Building Your Personal Brand On The Shoulders Of Giants

by Krishna De - Date: 2007-04-10 - Word Count: 291 Share This!

Writing articles, business blogging, presenting to a group or speaking to the media, in professional services are all great ways to position yourself and your business as a centre of influence. In other words, as a leading authority in your field.

While it is important to develop your own methodologies and practices, do not forget that it is also critical to attribute your sources of information.

Consider this as building your personal brand on the shoulders of giants.

In a blog post that might for example that would be through a link back to the person you are referencing in your blog post and through a track back.

In the case of speaking, it might be commenting on your research source.

Many people think that to be an expert they must be the fount of all knowledge with unique materials.

But have you noticed that in most business books by established authors, or when listening to an expert being interviewed, they will always cite sources of data and information?

Attribution of others works does not detract from your brand or credibility as a thought leader.

Quite the contrary - it positions you as the expert who is well connected and up to date with relevant research material and data - a hub of information and resources.


As you write your business blog post or articles this week, or if you are speaking to the media on radio or TV, make sure that you can connect your story to relevant research or background material.

Providing attribution not only helps you get seen as a leading expert with a breadth of knowledge; if done well, it can also raise your profile with the people you are referencing and build your ability to grow your network with other leaders in your field.

Related Tags: articles, writing, blogging, speaking, personal brand, presenting, personal branding

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Copyright 2007 - Krishna De. All Rights Reserved Worldwide.

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About the author: Krishna De is considered to be one of Europe's leading branding, business blogging, corporate podcasting marketing and media experts. You will find Krishna building her brand online at where you can also access her content rich branding and business development ezine, Biz Growth Express, bringing you strategies, inspiration and tips to attract more clients in less time with less stress.

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