Online Shopping Growth in India


by Anmol Taneja - Date: 2008-07-16 - Word Count: 398 Share This!

Online shopping in India is as real as it could get. The concept has even acquired AC Neilson study reports to mark the validation. Majority in India though does not seems to be aptly acquainted with the rules of online shopping, however the minority, which indulges in online shopping in India, is vibrant enough to mark a clear statistical growth. From a generic prospective, this is good news for many, but there is one section, which has been most favourably involved. The innuendo is towards online search and shopping for gadgets and gizmos.

Gadgets and online shopping - the perceptible link

The link between online shopping growth in India and increased demand for gadgets online is obvious, because a true gadget enthusiast is almost certain to have access to the resources, requisite for online shopping. Moreover, with gadgets, where technical specifications are of key relevance, checking and purchasing online is quite an easy task. These electronic goods do not need to be touched or tried, prior to purchase.

Seller vis-à-vis buyer - the disparity is apparent

Credible studies and reports have made substantial effort to state that the online shopping in India is witnessing an impressive upward trend; however none of the analysis, with an equivalent confidence, suggest availability of online sellers in India.

Continuing with the gadgets subject, it has been noted that most of the traders are SMEs with almost negligible online presence. Even if there are websites, majority are neglected or vaguely updated. Most of the sellers still rely upon the whims and fancies of established online trade directories, for a better ranking. The deals are scattered and usually redundant. An extensive online search, more than often directs to an international websites or blog entries / articles. It is only rare, that the search yields the desired outcome.

While at this stage, nothing much can be done to improvise upon the online sale scenario in all sections, a fair attempt has been made to at least update with an established online setup in the gadget section.

About www.gadgets.in

Gadget.in is an exceptional case. It is an India online gadget store, offering the latest in the section for purchase. It is among those few internet based shopping portals, which in true terms meets the requirements propelled by online shopping growth in India. Thus while you still have search in all other categories, for gadget specific requirements, simply log on to www.gadgets.in and shop for the best.


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Anmol Taneja is a Gadget enthusiast and critique. He has written several articles on various aspects of gadgets and the role they play in our day to day lives. Anmol is involved with several organizations involved in the evaluation and review of gadgets including gadgets.in thegadgetcast.com and gadgetenclave.in

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