1. The Etna volcano: If you love scenic beauty then Sicily has it all. Stand on top of the Etna volcano. You can see the ocean on a clear day and in winter time, you can ski down the Etna. The Etna is an active volcano which is a must see site. You can walk around the old crater and there is also the choice to do an organized hike further up the side of the volcano.
2. The Sicilian beaches: Sicily has some beautiful beaches including in Catania. The aptly named beach La Plays, is a particular nice beach with excellent facilities i.e. deck chair hire, refreshments hut and volleyball courts marked out, on the beach. The beach itself is sand, with palm trees dotted around.
3. The town of Taormina: Taormina is a stunning town built on a hilltop, with a cable car leading down to the beach area below. In the middle of the summer many famous faces meet there to attend the Taormina movie festival in the roman theatre area. This town is a wonderful place.
4. Climate and weather: You cannot beat the Sicilian weather. Perhaps avoid August because many things are closed as Sicilians go on vacation to avoid the heat.
5. Italian and Sicilian food: It goes without saying that the food is a reason by itself to think about visiting Sicily, including Catania, Taormina and Palermo. Every town and city in Sicily has its own dishes as well as the more popular Italian foods. You can also enjoy the excellent Italian wines.
6. The Sicilian people are a fascinating mix of many cultures and from a cultural point of view, if you are interested in the different peoples of different countries, Sicily is a great place to be.
7. Diving holidays: Sicily is a great place including if you are looking for somewhere to go diving on your vacation. Sicily has some very good diving areas particularly on the South coast of the island. There are a few dive schools and some interested diving areas worth exploring.
8. Sicilian history: Sicily is rich in history and you can for example visit and photograph the Roman ruins in Catania, or you can stand in the stunning Roman amphitheater in Taormina. There are sites of historical interest right across the island.
9. The pace of life: If you are looking for a relaxing holiday then the slow pace of life in Sicily might be perfect for you. Things do not generally happen fast and this might well suit your style of vacation. Enjoy the food, lay on the beach with a book, visit some historical sites.
10. Something different: Many people have not visited Sicily and Sicily is thus somewhere different in many ways. I meet few people (except Sicilians) who have visited Sicily and if you want to go somewhere different, yet interesting, Sicily can be an ideal place.