Bang for your Buck: Digital Signage for Retail Business
Retail digital signage has the ability to reachtarget audiences at the point of sale. For many shoppers the final decision onwhich brand to buy is made at the last moment and can be based on;
- Price
- Branding
- Product
- Display
Traditionallymoney has been spent on the creation of visual displays that catch theshopper's eye and draw them to the product. Today with clutter-filled shops andthe increasing 'brand blindness' illustrated by shoppers, this game of fishingfor a sale is a hard one to play.
DigitalSignage acts as the perfect solution and is able to catch and hold theattention of the shopper and feed them your valuable information on the productat hand. In a supermarket, when trying to promote new products you can eveninclude recipes that demonstrate to the shopper how to use the product. Digitalsignage becomes a must have when we start to recognise that over 60%of purchase decisions are made in the shop itself.
Digitalsignage also has the ability to target different shoppers with different media,if you know you have a large lunchtime crowd then running adds about food inthe late morning and early afternoon can drive traffic to the food court. Or,if shops want to clear stock before the end of the day they can run sale addsbetween 4.30pm and closing time to advertise fantastic bargains. Digitalsignage is timely which makes it a superior way to get your message to youraudience.
Capturingthe audience at the Point of Sale (POS) and then influencing their decision canmake all the difference for your product. Getting consumers to select yourbrand over competitively priced, lesser quality products of inferior makeresult in more sales - and that's the bottom line. Visual Marketers know thepower of television and the moving image and now we are able to put that to useat the final point of purchase (POP).
If youhave stores around the country (or world) you can control the content from onecentralized location saving hundreds of thousands of dollars in delivery andinstallation costs. The screens can even be used to train staff members inOH&S outside the normal store hours. Retail chains are translating thestatic advertising and brand messages into in-house digital signage deliveringreal time content to shoppers.
Isn't ittime you thought about digital signage for your retail operation?
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Related Tags: business, digital, retail, for, your, signage, bang, buck
Ryarc Media Systems http://www.ryarc.comThe CampaignManager digital signage software from Ryarc has very sophisticated and easy to use scheduling tools that can create time sensitive campaigns specific for your environment. Find out more about digital signage for retail advertising. Contact Ryarc now for a free trial. Your Article Search Directory : Find in Articles
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