The Key to Network Marketing Success is Marketing
So hear you are with a new business, or at least a new part - time venture. You bought into a network marketing program and you can't wait to talk to all your friends and family about it. You have sat down with your new network marketing business partners and figured out your schedule, you WILL be at every Tuesday night meeting, every Thursday training call and will recruit 2 people every week. You work your network marketing business hard, dedication, persistence etc.
Then after about 4-6 months the reality sets into your networking business. Recruiting two people a week as turned into one to two a month at best. You hear the same thing over an over from your up line in your networking business. The room is filled with about 98% of existing IBO's and where are the new prospects? The team may be growing, but your personal business, well maybe......,
So why is this? Why do these network marketing business fail at such an alarming rate? Folks its so obvious, you are going to kick yourself when I say this. The name of the game is Marketing. Do you know of ANY business that has been built by word of mouth?
You know the McDonald's story, the inspirational story that is told in every network marketing seminar. Was McDonald's built at somebody's home meeting and they brought their friends, no. Was Wal-Mart, they other favorite story, built by word of mouth, no.
So why do we think we are going to build a massive business this way? Because your up line did, right. Ask them to prove it, that they actually started with their friends and family and built their down line with everyone else‘s friends and family. Furthermore, can they prove to you that the methods they are teaching are going to work for you?
Network marketing is an awesome way to make residual income, let me make that very clear. Network marketing companies have a lot of great products out there. The issue is Marketing, if you don't know how to market your product or service properly your network marketing business will fail.
McDonald's and Wal-mart, sold burgers and discounted necessities, not the opportunity for wealth and opulence that so many network marketing business' do. Talk about your PRODUCT and its benefits, not some opportunity concept , it does not make since in the real world of business.
Go take a trip on line and search for the truth about your company. Then look for answers, not from your company but from outside independent business people and get their opinions. Trust me there are answers to your problems, there are great marketing strategies and methods available.
Whatever you do, DO NOT QUIT! You can make your network marketing business work, you just need the correct answers, methods and strategies.
Thanks for spending a little time with me today and do not let anyone stand in the way of your dreams.
Related Tags: business, network marketing business
Charlie Wolter is a business growth specialist, primarily working with individuals who are in the Network Marketing.
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