Sony has undergone a series of performance crisis and stock market dive, the stock market fell to only half that of Samsung once.

Order to regain the downturn, Sony launched a cost of 1.3 trillion yen of restructuring.

How the Sony? Sony about to collapse yet? Sony Gairuhezou the doldrums?

Sony is a global consumer electronics, home appliances industry leader. Sony, Samsung has been chasing goals. China's Liu, Li Dongsheng also to Sony as a learning example.

However, the stock market in mid-July, but heaven and earth upside down, Sony's market capitalization of 29 billion U.S. dollars, Panasonic 280 million, while Samsung reached 55 billion U.S. dollars.

Sony released the first quarter of fiscal 2003 (in 2003 April 1-June 30) report, the Group first quarter net income dropped by 98%. Mainly due to declining sales Trinitron television, the demand on the PS2 console is also decreasing.
Sony estimated annual profit
500 billion yen (420 million U.S. dollars), operating profit of 130 billion yen on sales of 7.4 trillion yen. Sony's first-quarter operating profit of 16.67 billion yen, compared with a decrease of 67.9% over the same period last year. Gaming sector, operating profit declined compared with last year 31.6%, PS2 console first-quarter shipments fell by 42%, only 2.65 million. Sony's financial sector (including online banking and life insurance) and operating profit jumped 30%.

Sony's consumer electronics products, profit margins continue to decline, attributed to Chinese and Korean companies in the price competition.
Sony was a serious misreading

I read nearly a million words information and Sony's financial statements, and related media reports and found that Sony was a grave misreading of the enterprise. Misreading Sony are not just media, financial journalists, but also internationally renowned financial institutions, analysts, and even high-level decision-makers such as Sony, Nobuyuki Idei. It is in recognition of briefing materials unreliable, the time of writing, I spent a lot of effort to read Sony's financial reports. The truth hidden behind the original data.
Sony has not loss

Sony
domestic media reports, in order to pursue the title of the sensational effects, using a "huge loss", "down" and other words. In fact, Sony just did not meet performance expectations.

From the first quarter fiscal year 2003, the data look, Sony net profit of 11.2 billion yen (9.43 million U.S. dollars), ¥ 1.24 per share, compared with a net profit of 57.18 billion yen (484 million U.S. dollars ). Sony's first-quarter revenues fell to 1.6 trillion yen (13.5 billion U.S. dollars), down 6.9%.

Very powerful Sony declined year on year performance, earnings per share 1.24 yen, equivalent to RMB 8 cents, capital profitability is very low. However, Sony is not a loss.

Reasons for the decline of Sony performance not because of "diversity"
Sony
domestic media in the analysis, the performance of the Sony attributed the decrease in diversification. We through Sony's financial report, we can clearly see, Sony TV, computer and other electronic products are the most powerful sales decline and losses of the hardest hit. It is precisely the film, financial services profit driven, which makes Sony's overall financial statements are still small profits, and will not loss.

2002 fiscal year, Sony's gaming business, profit margin reached 11.8%, the film business profit margin reached 7.3%, only two businesses to create a joint operating profit of nearly 90%. The e-business profit margin was only 0.8%, Nobuyuki Idei, said this: "If Sony is defined as the media business, then the media industry in the United States have collapsed position into the occasion, Sony has no deficit, and profits increased steadily, and access to the liquidity. "
Sony declines
the real reason is: Sony to sell real estate policies have led to its high cost, to do high-end products, selling high-end prices, they can only harvest a very low profit margins.
Sony restructuring and there is nothing wrong

Sony is doing the transformation on the product level, from simple consumer electronics manufacturers, the entertainment, media and network providers change. Many critical of this country, that Sony's departure from their main business and core competencies.

My point is: Sony's restructuring is the right direction, but not big enough steps, strategies not clear. In fact, Sony faces pressure to change, not just product level, or more precisely, Sony has come to the strategic adjustment of industrial policy or business critical point of the. Sony should be gradually freed themselves from the manufacturing sector, and gradually transition to the role of service providers; to separate from the R & D and manufacturing, to concentrate resources in core consumer electronics components and the upstream business, while the downstream assembly operations to low- costs by district.

I am Frbiz Site writer, reports some information about mannequin torso , child mannequins.