Key Tips To Build Credibility & Trust With Your Customers


by Nancy P Redford - Date: 2006-12-20 - Word Count: 480 Share This!

They say that Christmas is the most wonderful time of the year. Or so it should be. However, it is also the time of the year when online crime is at it's highest.

Stay safe online and avoid cyber crime by educating your business and customer with a much information as possible protect their confidential payment details. So what can we do to protect the consumer from crime whilst they enjoy the convenience of online shopping?

Well as a merchant you need to reassure your customers of your commitment to safety and security. The best way to do this is to clearly state this information in your terms. If you have the option reaffirm security in a prominent position on your order form.

You should also include details for customers to check for security when using online forms to order. Explain that the web address begins with 'https' and the padlock to the bottom right of your browser will display a locked padlock icon.

These two components show customers that they are in secure online environment and their sensitive data such as address date of birth, credit card numbers will be encrypted using SSL before being transmitted for safe and secure credit card processing.

There are more ways to demonstrate your ongoing commitment to customer privacy and to help build credibility and trust for your business is to become a member of recognized online consumer protection organizations and related security certification sites.

Get involved and apply direct to find out how to become eligible for membership so that your business can enroll and have the authority to display the seal. Visitors to your site can click through to verify that your site and business has been reviewed and approved into the program.

The Better Business Bureau Program

Show your customers that your business adheres to ethical codes of practice and build their confidence as a result of enrolling in the program to display the seal at your site

TRUSTe

Show your commitment to protecting the privacy of customers by providing a clear privacy statement through TRUSTe.

International Council of Online Professionals

A small business organization committed to protecting consumers online. Members agree to adhere to the highest standards of business ethics.

Hacker Safe

Get your site certified as hacker safe through this organization.

A credit card processing seal such as the 'Versign Secured Seal' verifies the web site address and business name as listed on their official records.

All of these organization work to reassure consumers that their members work to make maintain the privacy and security of consumers at whilst shopping at their site.

It is essential to build trust, loyalty and credibility to welcome visitors and provide the safe environment for them to shop online.

The above ideas are a step in the right direction towards protecting the consumer online. Stay safe online and avoid cyber crime by educating your business and customer with a much information as possible protect them while they shop safely online.


Related Tags: good customer service, merchant accounts, build customer trust, gain crediblity

Nancy P Redford shows you how ANYONE can accept credit cards online and offline with 3rd party processing companies. Plus stay safe of online scams. Sign up for her free newsletter at: http://www.miriadz.com

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