The impact of financial crisis on the people has not yet subsided, in 2010, people continue to advocate "parity fashion" will encourage local enterprises reduce costs, using prices to draw consumers to agree. There are several way to the cost of compression: Clothing brands from the agent to go Direct, net sales channels; out of the department stores to switch to the professional markets. Can be seen, in the face of cost pressures, the advantages of traditional channels are being slowly reduced.
Channel is the trend to open up the network
To establish their own network or through Internet retailers, direct sales platform for the development of new channels, all channels of garment enterprises in the future the process of building development issues can not be avoided.
Jack Jones shop on the third day of the creation of 470,000 Taobao clothing store a single day sales record of approximately 20 line stores total sales in a single day. From Jack Jones to UNIQLO in Taobao shop the well-known brands often record. The industry believes that, following the line of crazy throwing money at a traditional shop, after the expansion mode, there is a large group of low-cost, C2C platform, waiting for them to pan for gold.
As the net purchase the mainstream customer base is accompanied by a young family of networks has grown up, they represent a new crop of consumer power will gradually master the consumer in the field of the right to speak. For any one domestic clothing brand, as long as occupied before the platform, they will sooner than the competition, more accurately, the network of the consumer psychology and consumer dynamics and ultimately obtain valuable business interests.
Wei Huo market will become more professional
At present, China only to clothing Weihuoyetai about 5% of the total industry, brand discount stores for the increase in the proportion of Chinese brands such as inventory, its development situation and spatial self-evident. In recent years, various forms of clothing stores began to Wei Huo, clothing Weihuoyetai the emergence of the brand and channel to solve the inventory of the tired business to optimize the apparel industry chain, but goods channels, pricing, operation and management of non - specification so that the whole industry chain as well as friction produced a discordant situation, such as counterfeit brand Weihuo the emergence of processing industries, is, over-quarter, bringing customers goods price disparities questioned the price the same region in the same category Weihuo bring different unhealthy competition.
Wei Huo model from wholesale to retail the brand change, not a sign of rewriting can be achieved. Ye Tai To continue a healthy development, but also to be the brand owner, channel providers, discounts in partnership with a unified channel for goods, price, strict Weihuo circulation off is the key.
  Industry cluster + professional markets, bundled against the risk of the development of
The professional market and industry relies on the relationship between the cluster and close more evident in the garment industry from the manufacturing process to change the general trend of trade flows, the professional market's functions is not only a trading platform, but also the brand incubator and industrial upgrading of the booster . The two strap-on development in the adverse economic environment, and add more of each other's ability to resist risks.
Industrial cluster is the phenomenon of economic geography has played in the same area policy, capital, technology, human resources and supporting industries intensive comparative advantage; the professional market is a phenomenon of spatial concentration of trade with the same concentration range of products, quantity, price advantage as well as logistics distribution, information dissemination functions. The professional market for the industrial cluster development to build a good marketing channels, greatly reduced corporate marketing, transportation and other transaction costs; gather a lot of product information, help enterprises to increase product research and development; as a product distribution center is conducive to brand building; also provides businesses with marketing personnel ; also has the logistics, intermediary and government services convenient features.
Textile and clothing specialized market competition to the "epidemic" to move closer to
As a professional textile and garment market, with "quantity" to win the model has become increasingly difficult to adapt to the new market environment, some veteran market has started to take the initiative to move closer to the popular brand incubators began to change in creative arena. In this process, to create a professional fashion fabric sourcing platform for many of the textile market, upgraded goals. This change, for China's apparel industry shift from manufacturing to the creation of a direct catalytic role.
However, professionals also pointed out that to the "Pop", "creativity" to side with the process, also need outside to the inside in order to achieve such an atmosphere and function, first of all to provide a platform for fashion-based services, and create a fashion business the environment, thus achieving fashion to build the external resources. To promote enterprises to participate in the management of fashion direction for achieving the marketing and sourcing platform for the promotion of fashion influence. Through "polymerization - participation - guidance" three-step strategy, step by step, progressively completed.
China's apparel industry, the new channels and new model, which can be a key, but open the door to success, but also in products, marketing efforts and more of the links.

I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as lockstitch sewing machine , brother embroidery and sewing machine.